Sportswear giant Nike has announced a raft of changes to its senior leadership team, marking the first set of appointments under new CEO John Donahoe.
Nike has appointed Heidi O’Neill as its president of consumer and marketplace, effective 1 April, succeeding Elliott Hill, who is retiring from the company.
In her new role, O’Neill will lead the brand’s four geographic operating regions, which include North America, Europe Middle East and Africa (EMEA), Greater China; and Asia Pacific and Latin America (APLA).
O’Neill will also lead Nike’s global sales and Nike direct organisations. She first joined Nike in 1998 as marketing director and has held a range of different senior leadership roles, which included vice president of Nike stores and global womens and trading businesses.
Prior to Nike, O’Neill worked as director of marketing for Levi Strauss and Co.
The retailer has also appointed Andy Campion, currently executive vice president and chief financial officer to chief operating officer, also effective 1 April. He will succeed Erik Sprunk, who is also retiring from his role with Nike.
Campion will lead Nike’s global technology and digital transformation, sourcing and manufacturing, demand and supply management, distribution and logistics, procurement, sustainability and workplace design and connectivity.
He joined Nike in 2007 as VP of global planning and development and served in senior finance and strategy roles before becoming CFO in 2015.
Prior to joining Nike, he held leadership roles in strategic planning, mergers and acquisitions, financial planning and analysis, operations planning, investor relations, and tax at The Walt Disney from 1996 to 2007.
Meanwhile, Matthew Friend, current CFO of operating segments and vice president of investor relations, will become its new CFO.
Friend joined Nike in 2009, working on corporate strategy and corporate development, before being appointed CFO of Emerging Markets (now APLA) in 2011.
Prior to joining Nike, he worked in the financial industry including roles as VP of investment banking and mergers and acquisitions at Goldman Sachs and Morgan Stanley.
Donahoe, who joined the company in January this year, said: “I am delighted to announce a series of leadership changes today which set up the company for continued growth and demonstrate the strength of the Nike management bench.
“Heidi and Andy’s leadership has been instrumental in both evolving and driving Nike’s strategy over the last decade. In their new roles, we will see them have even greater impact on Nike’s success in the future. Matthew brings more than 10 years of Nike experience to the CFO role and will be a great addition to our executive leadership team.”