Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Mar- 2021 -4 MarchComment
Integrating Arcadia’s brands into ASOS and Boohoo: Three key steps
Retail is rife with change thanks to the impact of Covid19 on the sector. Unfortunately, in recent months we’ve seen many retailers go into administration or become acquired. One notable example is Arcadia Group. Boohoo recently acquired its Debenhams, Dorothy Perkins, Wallis and Burton brands – and ASOS acquired Topshop,…
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4 MarchHigh Street
February footfall rises across all destinations despite lockdown
Footfall across UK retail destinations rose by 16% in February against the previous month, despite the continuation of lockdown and ongoing restrictions on non-essential retail. According to Springboard’s latest footfall monitor, this marks the largest month-on-month increase for February since its footfall data first became available in 2009. Footfall rose…
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3 MarchClothing & Shoes
Abercrombie and Fitch sales fall 5% in Q4
Abercrombie and Fitch has announced that net sales in the fourth quarter ended 31 January, 2021 slumped by 5% to $1.1bn (£786m), down from $1.2bn (£857m) the previous year. However, digital net sales increased by 34% to $639m (£456m) in the period, which the group claimed reflected a “robust growth”…
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2 MarchOnline & Digital
In The Style to float on AIM
In The Style (ITS) has confirmed its intention to float on AIM, a sub-market of the London Stock Exchange. The pure-play e-commerce fashion brand said that admission is expected to take place on 17 March, with investment bank Liberum Capital Limited acting as nominated adviser. ITS, which was founded in…
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Feb- 2021 -23 FebruaryAdvice
Demystifying retail marketing: how to get the most out of email
A modern marketer is a master of metrics – and none more so than those in retail. From Funnel Conversion Rates to Marketing Spend per Customer, Customer Acquisition cost to Brand Awareness, Customer Retention to overall ROI – marketers are constantly assessing and fine tuning their strategies based on their…
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22 FebruaryAdvice
Retail needs to adapt to the new necessities
“Who are these people buying heels?!” one of my team members asked in wonder today, when discussing how spending habits have changed so dramatically in the last 12 months. She couldn’t imagine why anyone would be buying anything other than more sweatpants and slippers. I didn’t tell her about the…
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22 FebruaryOnline & Digital
Asos relaunches Topshop online following sale
Asos has officially relaunched Topshop on its website after acquiring the high street fashion retailer for £295m earlier this year from Sir Phillip Green’s Arcadia Group. On the online retail platform’s homepage, a message to consumers reads “Topshop is now a part of Asos”, reminding customers to “stay tuned” for…
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19 FebruaryComment
E-commerce: The benefits and hidden dangers for an independent retailer
Over the past year, repeated lockdowns and tiered restrictions have forced retailers to close their premises and halt trading. Customers have had little choice but to do more of their shopping online. For independent retailers, e-commerce could provide an opportunity to take advantage of recent shifts in shopping behaviour and…
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18 FebruaryOnline & Digital
Moonpig expects FY revenues to double amid Valentine’s boost
Moonpig has announced it expects revenues for the financial year ending 30 April 2021 to approximately double to £173m. The online retailer said it saw a “significant increase” in demand during the first half of the year, which has continued through Q3 with it recording its “strongest ever” trading week…
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17 FebruaryAdvice
How retailers can succeed in the era of anonymised digital marketing
As we peer out of the fog of Covid, and look towards a time when we can emerge from Lockdown in the weeks ahead, it is clear the retail outlook has altered dramatically forever. Many titans of the past few decades have collapsed and the genie is fully out of…
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