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Marketing

This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.

  • Oct- 2023 -
    19 October
    NewsToday’s news in brief-19/10/23

    Today’s news in brief-19/10/23

    Adidas has revised its full-year projections upward following robust Q3 2023 results. The sportswear giant’s performance was positively impacted by the sale of its remaining Yeezy inventory, leading to better-than-expected underlying business development. Now, Adidas anticipates an operating loss of €100m in 2023, down from the previous forecast of €450m.…

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  • 19 October
    DIYDunelm eyes increased market share amid strong Q1

    Dunelm eyes increased market share amid strong Q1

    Dunelm has seen sales rise by 9% to £390m in the first quarter of the year, following a strong period of growth that was largely driven by volume, amid plans to further its market share.  The group welcomed a strong performance in both its stores and digital channels, with the…

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  • 19 October
    AdviceRetail analytics: Making data-driven decisions

    Retail analytics: Making data-driven decisions

    In today’s fiercely competitive retail landscape, intuition and experience are no longer sufficient. Retailers must tap into the potential of data analytics to gain profound insights into customer behaviour, streamline operations, and drive profitability. This feature offers a comprehensive guide on how retailers can effectively wield analytics to inform their…

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  • 18 October
    NewsTHG commerce division Ingenuity strikes deal with L’Oréal

    THG commerce division Ingenuity strikes deal with L’Oréal

    Ingenuity, the complete commerce division of THG plc, has signed a deal with L’Oréal to manage the direct-to-consumer (DTC) activities for two of L’Oréal Groups’ luxury division brands in North America.  The agreement concluded between L’Oréal International Distribution and Ingenuity will leverage Ingenuity’s complete commerce solution of technology, operations and…

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  • 18 October
    AdviceA guide to implementing kerbside pickup

    A guide to implementing kerbside pickup

    In today’s rapidly changing retail landscape, staying attuned to consumer preferences is pivotal for success. One such trend that has gained considerable traction, especially in light of recent global events, is kerbside pickup. This convenient service not only offers customers a frictionless shopping experience but also prioritises safety and efficiency.…

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  • 18 October
    NewsCake Box sales rise 6.2% in H1

    Cake Box sales rise 6.2% in H1

    Cake Box has reported that trading was in line with expectations in the first half of the year, with a 6.2% increase in LFL sales for the six months to 30 September, an improvement against the -1.6% reported for the same period the previous year.  The cake retailer said that…

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  • 17 October
    Sponsored ArticlesHow to ‘sleigh’ your holiday campaigns

    How to ‘sleigh’ your holiday campaigns

    It’s time to expect the unexpected. The way consumers shop during the holidays has undergone a significant transformation in recent years. Not only are they starting earlier, but as the UK’s cost-of-living crisis continues, they’re also spending less across all categories. Customers are buying seasonal items earlier, focusing more on…

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  • 17 October
    SupermarketsGrocery sales stabilise helped by supermarket loyalty scheme discounts

    Grocery sales stabilise helped by supermarket loyalty scheme discounts

    Total Till sales at UK supermarkets experienced sustained growth (+9.1%) in the last four weeks ending 7 October 2023, according to new data released today by NIQ. This growth, although slightly down from +10.1% growth in the previous month, is in line with retail food inflation (+9.9%). Volume sales also…

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  • 12 October
    NewsMarks Electrical revenues up 24.8% to £53.9m

    Marks Electrical revenues up 24.8% to £53.9m

    Marks Electrical has reported a 24.8% increase in revenues to £53.9m during the first half of the year. The group saw robust performance across product categories with particularly high growth in televisions (+71%), washer-dryers (+74%) and American fridge-freezers (+36%). It also reported rapid growth in its premium next-day service offerings…

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  • 11 October
    FeaturesIs Tik-Tok Shop a boon or a bane for retailers?

    Is Tik-Tok Shop a boon or a bane for retailers?

    TikTok Shop’s partnership with CommerceHub leverages the app’s ability to cultivate emerging fashion and shopping trends to promote and sell products to TikTok’s user base. CommerceHub‘s ChannelAdvisor marketplace integration solutions provide TikTok with a streamlined connection for brands to connect to TikTok Shop with advanced onboarding tools and APIs. Additionally,…

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