Is Tik-Tok Shop a boon or a bane for retailers?

Tik Tok Shop has recently partnered with CommerceHub, a provider of software solutions connecting supply, demand, and delivery for retailers and brands globally, to boost its in-app shopping experience. By implementing CommerceHub’s unified commerce platform, including ChannelAdvisor, TikTok said it will now have the ability to access tens of thousands of brands on CommerceHub’s network that want to sell and market their products in the TikTok Shop. Harvey Morton, founder of Harvey Morton Digital, talks about the growing popularity of TikTok Shop and explains whether the app is an advantageous tool or new competition for retailers

TikTok Shop’s partnership with CommerceHub leverages the app’s ability to cultivate emerging fashion and shopping trends to promote and sell products to TikTok’s user base. CommerceHub‘s ChannelAdvisor marketplace integration solutions provide TikTok with a streamlined connection for brands to connect to TikTok Shop with advanced onboarding tools and APIs.

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