Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
-
Nov- 2023 -16 NovemberAdvice
A guide to affiliate marketing
Understand affiliate marketing Start by gaining a thorough understanding of what affiliate marketing is and how it works. In essence, it’s a performance-based marketing strategy where affiliates promote your products or services in exchange for a commission. Set clear goals Define your affiliate marketing objectives. Are you looking to increase…
Read More » -
14 NovemberAdvice
A guide to SMS marketing
Comply with regulations Ensure compliance with SMS marketing regulations, including obtaining proper consent from customers before sending marketing messages. Build your SMS subscriber list Encourage customers to opt in to your SMS marketing by offering incentives like discounts, early access, or exclusive content. Segment your audience Divide your SMS subscriber…
Read More » -
13 NovemberAdvice
How to implement a subscription model
Define your subscription offering Start by identifying what products or services you can offer through a subscription model. This could include curated product boxes, exclusive access, or regular replenishments. Understand your target audience Develop a deep understanding of your target audience’s needs, preferences, and purchasing behaviour to tailor your subscription…
Read More » -
9 NovemberNews
SPAR appoints three new directors
SPAR UK Ltd has announced three new director appointments at the Central Office in Harrow. Trudy Hills will be trading director – grocery, Simon Mitchell has been promoted to trading director – BWS, fresh and frozen and further bolstering the Central Office team, Jamie Seymour has advanced to SPAR brand…
Read More » -
9 NovemberAdvice
How to manage peak shopping seasons
Early planning and forecasting Begin planning for peak seasons well in advance by using historical sales data, market trends, and consumer behaviour to forecast demand and inventory needs. Inventory management Implement a robust inventory management system to ensure you have the right products in stock without overstocking, so use just-in-time…
Read More » -
7 NovemberNews
Watches of Switzerland Q2 revenues rise to £379m
Watches of Switzerland has reported that revenues increased to £379m in Q2 2023, up from £374m for the same period last year, due to robust demand for luxury watches. US revenue reached £165m, up 11% at constant currency. The group reported strong sales due to the opening of new mono-brand…
Read More » -
7 NovemberAdvice
A guide to personalisation
Understand customer segmentation Begin with a deep understanding of your customer base. Segment your audience based on demographics, behaviours, and preferences to create personalised experiences. Tailor product recommendations Leverage customer data to provide personalised product recommendations on your website, in emails, and within your physical store. Use algorithms and machine…
Read More » -
6 NovemberSupermarkets
Morrisons slashes prices on festive items
Morrisons has cut prices of 58 “popular” festive items and is committing to keeping the prices low until 31 December. Products such as stuffing, roast potatoes, cranberry sauce and tin foil will see price cuts from today (6 November) so that shoppers can stock up ahead of Christmas day. The…
Read More » -
3 NovemberNews
Walgreens Boots Alliance appoints chief information officer
Walgreens Boots Alliance (WBA) has appointed Neal Sample as its new executive vice president and chief information officer (CIO), effective immediately. Sample will report to Tim Wentworth, chief executive officer (CEO) of WBA, as a member of the executive committee and serve on the IT governance committee. He has been…
Read More » -
3 NovemberAdvice
How to launch a pop-up shop
Define your goals and objectives Clearly outline your goals, whether they are to boost brand visibility, test a new market, liquidate excess inventory, or create a memorable shopping experience. Choose your pop-up shop location Select a high-traffic area that aligns with your target audience. Consider malls, event venues, vacant storefronts,…
Read More »
