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Morrisons slashes prices on festive items

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Morrisons has cut prices of 58 “popular” festive items and is committing to keeping the prices low until 31 December.

Products such as stuffing, roast potatoes, cranberry sauce and tin foil will see price cuts from today (6 November) so that shoppers can stock up ahead of Christmas day.

The supermarket will also reduce prices on drinks and nibbles such as mulled wine, bucks fizz, tonic and peanuts.

Morrisons is investing over £4m to cut the price of the products by an average of almost 20 per cent from current prices.

The total price of all 58 items in Morrisons festive basket is nearly £2 cheaper than the same basket of items would have cost in Christmas 2022, despite the significant inflation over the last year.

Rachel Eyre, Morrisons chief customer and marketing officer, said: “We know that Christmas is an expensive time of year and that our customers are having to make tough choices about what to put in their baskets.
“We are working hard to help them when it comes to their festive grocery shopping and want to protect them from rising costs so despite the significant inflation we have seen over the last twelve months, our basket of 58 festive items is cheaper than it was in 2022.”

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