Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Dec- 2023 -27 DecemberAdvice
The Retailer’s Guide to Virtual Reality Shopping Experiences
The retail landscape is evolving rapidly, and one of the most exciting developments is the integration of virtual reality (VR) into the shopping experience. Virtual reality shopping offers a new dimension for both retailers and customers, providing immersive, interactive, and highly engaging experiences. In this guide, we’ll explore how retailers…
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25 DecemberAdvice
The Retailer’s Guide to Drone Deliveries: Opportunities and Challenges
The retail industry is continually evolving, and one of the most exciting innovations on the horizon is the use of drone deliveries. Drones have the potential to revolutionise the way products are delivered to customers, offering faster, more efficient, and often more cost-effective solutions. However, like any disruptive technology, drone…
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21 DecemberAdvice
Retailer’s guide to building a strong online presence
In the ever-evolving landscape of retail, having a strong online presence is no longer optional—it’s a necessity. The rise of e-commerce and changing consumer behaviour have made it imperative for retailers to establish and maintain a robust digital footprint. Whether you’re a traditional brick-and-mortar retailer looking to expand online or…
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20 DecemberAdvice
Retail Merchandising Best Practices: A Comprehensive Guide
In the ever-evolving world of retail, successful merchandising is the linchpin of profitability and customer satisfaction. Effective retail merchandising goes beyond simply stocking shelves; it’s a strategic approach that involves product selection, presentation, pricing, and promotion. In this comprehensive guide, we’ll explore the best practices in retail merchandising to help…
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19 DecemberHealth & Beauty
Revolution Beauty appoints North American chief
Revolution Beauty has announced the appointment of Erin Cast as president of North America. Based in New York, she will build upon the group’s foundations in the US and Canadian markets. Cast brings over 25 years of experience across sales, marketing, general management and board roles in beauty, food &…
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18 DecemberAdvice
Effective Customer Segmentation in Retail: A Step-by-Step Guide
In the ever-evolving world of retail, understanding your customers on a deeper level is crucial for success. One powerful tool to achieve this understanding is customer segmentation. By dividing your customer base into distinct groups with shared characteristics and behaviours, you can tailor your marketing efforts, product offerings, and customer…
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15 DecemberAdvice
Creating Retail Partnerships: A Guide to Collaborative Success
In today’s dynamic retail landscape, creating strategic partnerships is essential for growth and innovation. Collaborations with other businesses can provide fresh opportunities, reach new markets, and enhance the customer experience. In this guide, we will explore the steps to create successful retail partnerships and reap the benefits of collaboration. Define…
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13 DecemberAdvice
A Step-by-Step Guide to Setting up In-Store Workshops and Classes
In-store workshops and classes can be an excellent way for retailers to engage with customers, build brand loyalty, and create a unique in-store experience. These events not only drive foot traffic but also offer a platform for education and community building. In this step-by-step guide, we’ll walk you through the…
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12 DecemberSponsored Articles
Customer lifetime value: What’s new?
Customer Lifetime Value (CLV) represents a crucial metric that measures a customer’s revenue potential over their entire relationship with a retail brand. In many ways, it is the “north” star metric for customer-centric brands that want to build long-term profitable relationships with their customers across the entire omnichannel journey. So…
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12 DecemberAdvice
A Step-by-Step Guide to Green Retailing and Eco-friendly Initiatives
As environmental concerns continue to gain momentum, retailers are increasingly recognising the importance of adopting sustainable and eco-friendly practices. Going green isn’t just about reducing your environmental footprint; it’s also about attracting eco-conscious consumers and bolstering your brand’s reputation. In this step-by-step guide, we’ll explore how retailers can embrace green…
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