Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Jan- 2024 -12 JanuaryPeople Moves
John Lewis appoints department store and operations directors
The John Lewis Partnership has announced the appointment of Peter Ruis as executive director of the retailer’s department stores and Naomi Simcock the new operations director. A former John Lewis director, Ruis will rejoin the executive team on 15 January, having more than 30 years of leadership experience at a…
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11 JanuaryOnline & Digital
Very UK sales up 3.4% over Christmas period
Very UK has reported that retail sales were up by 3.4% in the seven weeks to 22 December 2023, with group sales up by 2.1% overall, but warned of a “challenging” year ahead for retailers. Over the Christmas and Black Friday period, the group said its performance was “consistently ahead”…
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8 JanuaryAdvice
Sonic Success: Understanding the importance of audio branding in retail
Building emotional connections – Sound has a remarkable ability to evoke emotions and trigger memories. A well-crafted audio brand can create a positive emotional connection with customers. For example, a soothing and familiar background music track can make shoppers feel relaxed and at ease, leading to a more enjoyable shopping…
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6 JanuaryAdvice
Managing retail cash flow and finances: A comprehensive guide for retailers
Create a detailed budget – The foundation of sound financial management is a well-crafted budget. Develop a comprehensive budget that outlines your projected income, expenses, and profits. Regularly review and update this budget to reflect changes in your business operations. Manage inventory effectively – Excessive inventory ties up cash and…
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5 JanuaryAdvice
Understanding consumer psychology: A retailer’s guide to boosting sales
Consumer psychology is the study of how individuals make decisions related to purchasing goods and services. It explores the intricate web of thoughts, emotions, and behaviours that drive consumers to choose one product over another. Understanding consumer psychology is akin to having the keys to unlocking the potential of your…
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4 JanuaryAdvice
A retailer’s guide to building a socially responsible brand
Define your values and commitment The foundation of a socially responsible brand lies in the definition of core values and unwavering commitment to social and environmental causes. Start by identifying the causes that align with your business ethos and connect with your target audience. Examples include championing fair labour practices,…
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3 JanuarySupermarkets
Morrisons invests £15m to freeze prices across 1000 products
Morrisons has revealed it has invested £15m in order to cut the price of popular products this January in a bid to help its customers through the January squeeze after the expense of Christmas. Over 200 products are being cut by an average of 20% including cupboard essentials and breakfast…
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2 JanuaryNews
Babbico appoints former Mothercare head as new CEO
Baby clothing retailer Babbico has appointed former CEO of Mothercare, Dan Le Vesconte, as CEO, with effect from 1 January 2024. Le Vesconte stepped down from his previous role as CEO of Mothercare in June 2023. Prior to Mothercare, Le Vesconte held senior roles at Abercrombie & Fitch as GVP…
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Dec- 2023 -29 DecemberAdvice
Navigating Global Markets: A Retailer’s Guide to International Expansion and Localisation
In the ever-evolving landscape of retail, international expansion presents a promising avenue for growth and increased market reach. However, venturing into global markets requires careful planning and a keen understanding of cultural nuances. Localisation, the process of adapting products and strategies to suit specific markets, becomes crucial for success. Here’s…
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28 DecemberAdvice
Virtual Shopping Assistants in Retail: A Comprehensive Guide
Virtual Shopping Assistants (VSAs) are revolutionising the retail industry by providing personalised, convenient, and immersive shopping experiences. As retailers increasingly adopt this technology, understanding how to leverage virtual shopping assistants effectively is essential. In this comprehensive guide, we’ll explore what VSAs are, why they matter, and how to implement them…
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