Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Dec- 2024 -27 DecemberFeatures
Understanding the shopping habits of Gen Z and Gen Alpha with Beano Brain
Understanding younger generations—their habits, preferences, and influences—is the key to future-proofing brands. Few are more adept at unearthing these insights than Helenor Gilmour, director of insights and strategy at kids insight consultancy Beano Brain. Drawing on decades of experience in marketing and consumer behavior, Gilmour has spearheaded strategies that connect…
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20 DecemberFeatures
Lex Deak on how Basket is revolutionising e-commerce and reshaping consumer habits
In the fast-paced world of e-commerce, few ideas seem destined to stand the test of time. Yet Lex Deak, the founder of Basket, may have cracked the code. A self-proclaimed “serial entrepreneur,” Deak’s innovative app is designed to make online shopping more intuitive, efficient, and personal. In a candid conversation,…
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18 DecemberComment
Becoming a heritage brand of the future
For Jessica Hanley, founder of Piglet in Bed, building a brand was always the goal. Inspired by the shifting ways brands were communicating with consumers, Hanley identified a gap in the homewares market: a need for products that reflected modern lifestyles—beautiful, sustainable, and effortlessly authentic. Combining creativity, an entrepreneurial spirit,…
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18 DecemberFeatures
Are postcodes the ‘new cookies’?
There’s little doubt many retail marketers let out a deep sigh of relief when Google U-turned on phasing out third party cookies on Chrome. This was, after all, a reprieve from the uncertainties of a cookie-less future. Let’s face it though, while cookies might offer a familiar comfort blanket, they…
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17 DecemberPeople Moves
HG appoints Gina Slade as country manager UKI as it continues to clean up across UK & Ireland
Cleaning experts HG International b.v. have announced the appointment of Gina Slade as Country Manager for HG UK & Ireland. In this role, she will assume full responsibility for the subsidiary where the HG brand continues to experience significant growth and popularity, and having solidified its place as the second…
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13 DecemberAnalysis
How China and ‘memory makers’ are shaping luxury retail trends
The global luxury retail market is at a turning point, navigating economic shifts, evolving consumer preferences, and new growth opportunities. Insights from Morningstar’s Luxury Landscape and other industry reports have explained what trends really shaped the luxury segment year, giving us a good idea of what to expect in 2025.…
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13 DecemberFeatures
Taylor & Hart’s CEO on how retailers can disrupt fragmented markets
Nikolay Piriankov, CEO of bespoke jeweller Taylor & Hart, has always known how to seize an opportunity. From launching entrepreneurial ventures in his high school days to leading an innovative jewellery company, his story is one of hustle, risk, and reinvention. Here, Piriankov reflects on his early entrepreneurial spirit, the…
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13 DecemberAdvice
Plinc’s Stuart Russell on AI and personalised retail marketing
In an era of constant transformation, staying relevant to customers while achieving business objectives is no small feat for retailers. Stuart Russell, chief strategy officer at Plinc, has built a career solving this puzzle. His experience in customer marketing spans over two decades, touching industries as diverse as gaming, travel,…
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11 DecemberAdvice
Theo Paphitis: The secrets behind his retail empire
Theo Paphitis, known to millions as one of the original Dragons on the BBC’s Dragon’s Den, is much more than a television personality. As the owner of Ryman, Robert Dyas, and Boux Avenue, Paphitis has spent decades navigating the complexities of retail. His career is a testament to entrepreneurial grit,…
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9 DecemberNews
J. Crew appoints new chief marketing officer
Omnichannel retailer J. Crew has appointed Julia Collier as the new chief marketing officer of the group. Collier was most recently senior vice president of marketing at Skims where she ran brand marketing and creative. She will now start her new role on 6 January 2025. In her new role,…
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