J. Crew appoints new chief marketing officer

Omnichannel retailer J. Crew has appointed Julia Collier as the new chief marketing officer of the group.

Collier was most recently senior vice president of marketing at Skims where she ran brand marketing and creative. She will now start her new role on 6 January 2025.

In her new role, she will lead J.Crew’s marketing team, overseeing brand marketing and brand creative. She will be based in New York and report directly to Libby Wadle, J.Crew group’s chief executive officer.

Collier has nearly 20 years of fashion, brand and marketing agency industry experience. While at Skims, where she joined prior to the brand’s launch in 2019, Collier built and scaled a 40-person marketing team. 

Her leadership spans across brand marketing, social media, influencer marketing and brand creative, driving an unparalleled approach to cross-platform communication. Her work included setting the brand’s tone and positioning, coordinating celebrity deals, overseeing brand creative and leading cross-channel marketing strategies. 

She also spearheaded high-profile brand partnerships with the NBA, WNBA and Team USA as well as collaborations with luxury brands like Fendi and Swarovski, and, most recently, Dolce and Gabbana.

Prior to Skims, she served as senior director of brand marketing and creative at A.L.C, where she led all strategic and creative initiatives related to branding, marketing and communications. 

Previously, she served as director of creative production at Wednesday Agency for four years, where she led various functions including end-to-end management, production and delivery for all creative services across the firm’s New York office. Before that, she was brand director at Nicola Formichetti Studio where she led Diesel’s rebranding efforts. 

Regarding her appointment, Collier said: “I’m thrilled to be joining J.Crew. This is an iconic American brand that has been at the forefront of consumer consciousness for decades and holds a unique space in culture, both past and present. I look forward to partnering with Libby, Olympia and Brendon to deliver impactful customer-centric experiences that drive the brand into this next chapter.”

Kevin Ulrich, chairman of J.Crew group’s board of directors, added: “Julia is an outstanding leader with an impressive track record of developing and executing innovative marketing strategies that achieve results. She brings an extensive network of relationships and a relentless approach that complements the world-class teams we have built at J.Crew. As the J.Crew brand enters its next chapter, Julia’s sense for what is both current and authentic will accelerate the growth and relevance of the brand.”