Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Jan- 2018 -30 JanuaryEconomy
Retailers risk losing customers if internal productivity issues are not resolved
The Office for National Statistics (ONS) revealed retail sales in the UK fell by 1.5 per cent in December 2017 compared with November, which underlines the difficulties that retailers are facing in terms of persuading consumers to spend money. Retail technology group Conversity said that addressing this “squeeze in consumer…
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25 JanuaryClothing & Shoes
Ralph Lauren hires Burberry digital marketing head
Fashion brand Ralph Lauren has hired Burberry’s previous director of digital marketing, Alice Delahunt, in order to drive digital expansion. Delahunt will be responsible for “elevating the company’s global digital platforms”, enhancing the digital experience for consumers across all channels to drive consumer acquisition, retention, value and revenue. She…
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18 JanuaryAdvice
Why a business plan isn’t enough – 7 steps to a successful ecommerce strategy
For retailers with an online presence looking to grow year-on-year, an ambition to scale or even an overall business plan isn’t enough. It’s absolutely vital to have a well worked through e-commerce strategy in place. Here are the steps to take to nail your ecommerce plan. 1. Begin with what…
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15 JanuaryEconomy
High street sees sharpest footfall decline in four years
New figures from the British Retail Consortium (BRC) and Springboard show footfall in the month of December suffered its sharpest decline since March 2013. Total UK retail footfall fell by 3.5% compared with December 2016, while the high street saw a sharper drop, down by 4.6%. Shopping centres suffered a…
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3 JanuaryUncategorized
Asda ends partnership with European Marketing Distribution
Supermarket giant Asda has ended its partnership with European Marketing Distribution (EMD). EMD cooperates in buying private label products all over the world and negotiates agreements with producers of branded products at transnational level. Asda joined EMD at the beginning of 2016, but has since made significant changes to its…
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2 JanuaryUncategorized
DFS acquires Multiyork Furniture for £1.2m
Furniture retailer DFS has announced its acquisition of Multiyork Furniture for £1.2m. The retail group acquired eight store leases, with six stores intended to be converted to trade as Sofa Workshop, and two intended to be converted to DFS. Members of the retail teams at the eight transferred stores have…
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