Fashion brand Ralph Lauren has hired Burberry’s previous director of digital marketing, Alice Delahunt, in order to drive digital expansion.
Delahunt will be responsible for “elevating the company’s global digital platforms”, enhancing the digital experience for consumers across all channels to drive consumer acquisition, retention, value and revenue.
She began her career at JWT London and earned a degree in business and political science from Trinity College in Ireland.
The company has also appointed new senior leaders to support e-commerce expansion in North America and internationally.
Laura Porco will oversee North American e-commerce. Porco formerly ran e-commerce for Ralph Lauren’s Club Monaco brand and was previously with Amazon for 12 years.
Valeria Juarez will assume the role of senior vice president of international e-commerce. Prior to joining the company she held various senior roles at Amazon UK and Diageo.
Patrice Louvet, CEO, said: “We are moving urgently to expand our digital presence all over the world and bringing in the right senior talent to help us deliver.
“We have to meet consumers where they are, which is increasingly online, and digital expansion is one critical way we will drive new growth for our iconic business and brand.”