Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Feb- 2018 -20 FebruaryAdvice
My retail trend predictions for 2018
Rife with advancements in technology, new financial regulations and waves of thinking, the landscape of modern business is constantly evolving; pushing forward-planning to the forefront of driving success. This year has already seen the implementation of PSD2 and the launch of Amazon’s first check-out less supermarket, but there are a…
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19 FebruaryEconomy
Third of SME retailers expect Bitcoin on high street in two years
Cryptocurrency will be a regular thing on the UK high street say a third of SME owners.A study conducted by payments provider Paymentsense showed that 35% of SME owners surveyed expected to see Bitcoin and other forms of cryptocurrency on the high street within the next two years. Over a…
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16 FebruaryAdvice
3 ways retailers can achieve better customer experience
In an ever-more-personalised retail world, where shopper loyalty is driven by the overall shopping journey, businesses big and small need to invest in a holistic customer experience strategy to keep up with customers’ interest. So what key elements should retailers consider when building a sensorial experience? Create the right atmosphere…
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15 FebruaryLuxury Goods
Burberry announces partnership with Farfetch
Fashion brand Burberry has announced a partnership with online retailer Farfetch which will see its entire global inventory made available for purchase online for the first time. The integration will expand Burberry’s distribution globally, giving the brand access to over 150 countries. Daniel Heaf, SVP digital commerce and marketing at…
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14 FebruaryClothing & Shoes
Pure Collection fined nearly $1m for customs evasion
Clothing retailer Pure Collection has been fined $908,100 (£655,230) by the US government to settle a whistleblower lawsuit for customs evasion. Andrew Patrick, the whistleblower who exposed the alleged fraud, worked for Pure Collection from 2010 to 2014. Patrick alleged in his lawsuit that Pure Collection engaged in a practice…
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13 FebruaryAnalysis
Five future truths of digital signage in retail
Touchscreen devices such as iPads are becoming more and more prevalent within the in-store shopping experience, as retailers are increasingly turning to this technology to help increase their sales revenue. These touchscreen displays are typically placed around the store, allowing customers to scan through the available inventory and enabling them…
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8 FebruaryAdvice
Five ways paid search can help retailers maximise sales events
Accounting for an estimated £8bn sales in 2017, Black Friday is a firm fixture on the retail calendar, even stealing sales from more traditional Christmas spending (December spending fell by 1.5% according to ONS). Having merged into Cyber Monday, the most effective ‘Black Fridays’ last year were actually week-long events,…
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6 FebruaryAdvice
Popping Off? The pop-up shop looks set for a revival in 2018
While some of the UK’s favourite brands experienced a dip in footfall and an increase in online sales over the 2017 festive period, the death of the high street is a long way off. This is partly due to the habits of younger shoppers, whose interest in creating “experiences” has…
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2 FebruaryNews
Sainbury’s purchases Nectar for £60m
Sainsbury’s has today acquired the Nectar loyalty scheme for £60m from Aimia. The supermarket, which has been a member of the Nectar scheme since 2002, has purchased all assets including colleagues, systems and licences. Canadian marketing firm Aimia purchased Nectar in 2007 for £368million. A spokesperson for Sainbury’s stated: “Acquiring…
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Jan- 2018 -31 JanuaryAdvice
How to cater for the millennial consumer
Technological advancements have certainly changed the game for the modern-day consumer, and this couldn’t be more true for the group known as millennials. Being clued up when it comes to online content and data has changed the way in which millennials have made decisions about where to shop, and if…
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