Popping Off? The pop-up shop looks set for a revival in 2018

While some of the UK’s favourite brands experienced a dip in footfall and an increase in online sales over the 2017 festive period, the death of the high street is a long way off. This is partly due to the habits of younger shoppers, whose interest in creating “experiences” has led to the resurgence of a classic retail concept – the pop up shop.

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