Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Mar- 2018 -7 MarchComment
Technology – the key to truly seamless, frictionless shopping
In retail, it’s important to create a smooth shopping experience for the consumer who may well see shopping as a way to escape whatever stresses and hassles they’re experiencing in their daily life. Or, alternatively, dread the prospect of trawling around shops and appreciate anything that makes it an efficient…
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6 MarchAnalysis
Why SD-WAN will prove pivotal in the retail revolution
Software defined Wide Area Networking (SD-WAN) is a relatively new concept in Europe but retailers could and should be very interested in this technology. With the network becoming increasingly strategic and companies struggling to find the skills and resource needed to deliver a network that supports more and more demanding…
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5 MarchAdvice
PPC challenges facing retailers
We know as well as anyone, Pay-Per-Click advertising (PPC) can be challenging at times, particularly for marketers who are completely new to it or those who have little experience in running a retail PPC account. So we’re taking a look at some of the common PPC challenges facing retailers…
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1 MarchDepartment Stores
UK shoppers put off by irrelevant retail offers
According to consumer research conducted by point of sale marketing firm Ecrebo, more than four in 10 (44%) UK shoppers shy away from brands that don’t offer them personalised, relevant offers. The aim of the research was to gauge consumer attitudes toward retail loyalty schemes, the benefits they offer and…
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1 MarchEconomy
Shoppers shun high street for online as January sees strongest growth since 2013
Online retail delivery order volumes were up 20.6% year-on-year in January, according to the latest data from the IMRG MetaPack UK Delivery Index. This was the strongest January growth for online order volumes since 2013. During the same period, footfall fell to its lowest January rate in five years –…
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Feb- 2018 -28 FebruaryHigh Street
48% of retail job candidates lie on their CV
Nearly half of retail job candidates lie on their CV, according to a recent survey. New research from job site Adzuna.co.uk found that 56% would even be prepared to tell a ‘big lie’ in order to gain their dream job. 78% of people also revealed that their lie was never…
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23 FebruaryAdvice
Feeling the squeeze: how to fight falling profits and rising costs
The boom in e-commerce over the last few years has altered the way we shop beyond recognition and the fast pace only looks set to increase. But this rapid transformation has come at a cost to retailers. Profit margins are being squeezed ever tighter as they find themselves under pressure…
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22 FebruaryAdvice
An algorithmic approach to more personalised customer relationships
Personalisation in retail is not new – this is what retailers have been doing since the days of the little black book. However, machine learning and automation of marketing and loyalty communications are proving to be game changers in terms of delivering individual experiences, more efficiently. Increasingly we are seeing…
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22 FebruaryNews
Shopping apps account for half of online sales in Europe
Dedicated shopping apps are driving widespread mobile success for European retailers, according to Criteo’s Q4 Global Commerce Report. The study revealed that retailers with a shopping app see half of online transactions taking place on mobile devices with 54% of these taking place via their app, opposed to on mobile…
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21 FebruaryEconomy
International consumers prepared to pay up to 22% more for British goods
As UK exports continue to thrive, new research by Barclays shows the premium that international consumers are prepared to pay for ‘made in Britain’ labelled goods. An international survey of 8,060 people from eight markets (France, Germany, Republic of Ireland, India, China, UAE, USA, and South Africa) has uncovered the…
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