Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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May- 2018 -14 MayAdvice
GDPR: What does it mean for the future of retail?
For many retailers, getting to grips with the best methods of utilising customer data was no easy feat. Brands worked hard to unlock the potential of data to enhance the customer experience making it more unique and personalised. It appeared that many had cracked it too. From adapting their marketing…
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14 MayHigh Street
Wet start to April dampens retail footfall
Footfall in April decreased by 3.3%, which is a significant decline compared to the 1.6% increase seen the previous year. New data from retail intelligence firm Springboard revealed that there has been no growth in footfall for any UK region for two consecutive months. Most regions saw a slower rate…
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11 MaySupermarkets
Amazon could buy Morrisons amid upbeat results
It has been suggested that Amazon could be buying Morrisons in order to challenge UK supermarkets and the Asda-Sainsbury’s merger, according to retail marketing insight firm Tcc Global. Bryan Roberts, global insight director at the company, said: “A takeover bid from Amazon is not beyond the realm of possibility, as…
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11 MayOnline & Digital
Smartphone purchases account for 54% of UK retail transactions, study finds
Retail purchases made on smartphones have seen a 66% increase in Q1 of 2018 compared to Q4 2017 according to marketing technology company Criteo’s Global Commerce Review. The research also showed that mobile devices accounted for over half (54%) of retail transactions in the UK. Shopping apps are helping to…
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8 MayAnalysis
Bricks and Clicks: great CRM requires great customer experiences
Fifteen or so years ago the retail experience became polarised: retail stores satisfied instant fulfilment but online was the first destination for the cheapest price possible. Online enabled better quality customer purchasing data than was feasible in store, so become the focus of most brands. Industry talk was about when…
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4 MayAnalysis
How to thrive in the instant gratification era
We are living in the ‘want now’ generation, from instant streaming of the latest movies and TV shows, to music, books and podcasts. We value the ability to buy quickly, easily and are getting less and less patient when it comes to waiting for orders to be delivered and new…
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Apr- 2018 -27 AprilAdvice
Top 3 reasons retailers might struggle to maintain footfall
In today’s competitive retail environment, driving footfall remains the bedrock of any successful brick-and-mortar store. With more big names announcing store closures since Christmas, getting shoppers through the door and ensuring that a visit converts into a sale has never been more important. What are the top turn offs for…
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26 AprilAnalysis
Why are retailers still talking about channels in 2018?
When it comes to retail, there are two conflicting media narratives. One contends that physical retail is collapsing with an onslaught of reports about retailers shuttering stores and the death of shopping malls. The other argues that physical retail experiences are more important than ever. What these conflicting accounts completely…
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25 AprilEconomy
Increase in retailers using secondary revenue to boost profits
More retailers are making use of secondary revenue to increase sales outside of core offerings, online marketing company Webloyalty’s ‘Beyond the Core II’ report suggests. According to the report, there has been an increase of retailers working with third parties on secondary revenue – up from 23% to 36% this…
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23 AprilAdvice
Retailers should capitalise on the fluid workforce to gain competitive advantage
The rise of digital has completely transformed the retail landscape, bringing with it a raft of new opportunities – and challenges – for companies to grapple with. Not least among these is the emergence of a new generation of ‘asset-light’, pureplay ecommerce businesses, which have dramatically ratcheted up the level…
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