Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Jun- 2018 -1 JuneAnalysis
Why you should take business advice from psychologists, not economists
In 1980, economics students at Harvard walked out of a class and refused to return. They were striking to protest their belief that the standard economics they were being taught had an inherent bias which affected students, their universities, and society at large. What was this inherent bias? And were…
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May- 2018 -31 MayEconomy
World Cup boost of £1.33bn awaits
UK retailers could benefit from a £1.33bn economy boost during the 2018 World Cup this summer if England make it through the second round, according to research. A study conducted by the Centre of Retail Research (CRR) and VoucherCodes also suggested that this could rise to £2.72bn if the team…
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31 MayShopping Centres
Intu Chapelfield shopping centre gives shoppers space-hoppers
Intu Chapelfield in Norwich is trialing the use of space-hoppers for visitors this week as it hopes to encourage more footfall. The ‘Happy S-hopping’ initiative aims to appeal to shoppers’ childish side, with research by Intu showing that 63% of adults still get the same thrill from playing childhood games…
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30 MayOnline & Digital
Average online order value rises for 14th consecutive month
The average order value for online purchases has increased for 14 months in a row, according to new data. Figures from the IMRG MetaPack UK Delivery Index showed UK shoppers fuelled most of the increase, with the value for each month increasing compared with the same month the previous year.…
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29 MayHigh Street
Carphone Warehouse to close 92 stores this year
Carphone Warehouse CEO Alex Baldock has announced that the company will close 92 stores by the end of the year. In a trading update that also focuses on the electrical and mobile phone retailer’s 2018/19 outlook Baldock said the company is taking “early action” as a result of a warning…
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24 MayComment
Reinforce the mobile-first consumer mindset
A Q1 Global Commerce Review, which reveals a rapid increase in the use of smartphones for retail purchases in the UK found that Q1 2018 saw a 66% increase in smartphone purchase growth rate compared to Q4 2017, highlighting the increasing speed at which shoppers are adopting mobile as their…
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22 MayOnline & Digital
Adobe to acquire Magento Commerce for $1.7bn
Technology firm Adobe has entered into a definitive agreement to acquire Magento Commerce, an e-commerce platform, for $1.68bn (£1.24bn). According to the group the addition of the Magento Commerce Cloud will “enable commerce to be seamlessly integrated into the Adobe Experience Cloud, delivering a single platform that serves both B2B…
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22 MayPeople Moves
Former Dixon Carphone boss appointed M&S director
Department store Marks and Spencer has appointed Katie Bickerstaffe and Pip McCrostie to its board as non-executive directors. Bickerstaffe was previously the CEO of Dixons Carphone, and will bring “a deep understanding of retail and operations, as well as experience in marketing, people, property”. McCrostie has experience in finance and…
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18 MayAdvice
Retailers Guide to PPC Ad Scheduling
Ad scheduling is not uncommon in the retail sector, and almost all PPC managers will use this tool to their advantage; it allows you to choose specific hours and days of the week that you would like your ads to run. It’s unlikely that you will run your AdWords account…
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16 MayAdvice
The rise of next-generation digital spaces in the retail sector
Imagine that as you enter the airport, there is a personalised message welcoming you, and then further tailored messaging accompanies you throughout your shop, bar and restaurant visits. Then it finally directs you to your departure gate, where you arrive fully informed and having enjoyed a variety of targeted promotions…
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