Marketing
This coverage explores marketing strategy and innovation across the UK retail industry โ from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Aug- 2018 -2 AugustAdvice
The end of the High Street as we know it? Part II
Like many other Retail Sector readers, I found Kareena Uttamchandaniโs post this week about the end of high street fascinating reading. She highlights a couple of reasons why traditional retail is struggling, principally the rise of online shopping, but also the fact that we live in the age of the…
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2 AugustPeople Moves
B&M appoints two female appointments to its board of directors
B&M has has appointed Carolyn Bradley and Tiffany Hall to its board of directors in non-executive roles. B&M announced that Bradley will join the audit and risk committee and the nomination committee of the company, while Hall will join the discount retailerโs remuneration and nomination committees. Bradley joins from a…
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2 AugustEconomy
Over half of UK businesses braced for revenue drop due to Brexit
Over half of UK businesses believe Brexit will trigger a drop in revenue in 2019 according to new research by business intelligence and analytics solutions provider, MHR Analytics. The findings were published in the firmโs new report โBusiness Insight: The Data Surgeโ which contains detailed polling of 200 senior decision-makers…
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Jul- 2018 -31 JulyAdvice
Redefining the retail experience
For years we have heard stories of the apparent decline of the high street, with the likes of Comet, Maplin and Dixons dropping out of the town centre mix. Meanwhile, online giants like Amazon have proved disrupters in the way we search, experience and purchase goods โ questioning whether a…
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25 JulyAdvice
The data-value exchange: customer data in a post-GDPR world
With GDPR now law, the way brands justify, capture and retain their customer data has changed. The disastrous โend-of-the-worldโ scenario that was drummed into us over the last twelve months hasnโt materialised for brands who are already taking care of their customer data. Instead, for the first time, data capture…
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23 JulyAdvice
Differentiating data, analytics and the insights that Direct-to-Consumer can provide to CPGโs
So, youโre considering going direct to consumer (D2C)? Or youโve already embarked on the journey and are looking to maximise the value of the incremental data and insights D2C can provide? letโs take a look at some of the differentiating analytics and insights we can create. I once asked the…
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20 JulyHigh Street
Study finds small retail businesses struggle with brand identity
UK retail small businesses are struggling to differentiate themselves according to new research released by Vistaprint and run the risk of โmerging into oneโ. ย The study found that 40% of small businesses in the retail sector may be guilty of not branding themselves effectively, leaving them exposed to missed…
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19 JulyAdvice
Does in-store technology provide the answers for retailers?
Like many other industries, retail has experienced rapid changes due to evolving innovation in technology. Customer expectations have changed too, and traditional bricks-and-mortar retailers are now expected to integrate all these technological advances into their core shopping experience. We have seen the traditional fast moving consumer goods (FMCG) retailers quickly…
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18 JulyAdvice
Ten ways to outperform 2017โs Black Friday retail success
It may be a relatively recent entry in the UK retail calendar, but Black Friday looks set to take the country by storm this November. In 2017 spending was up 8% and transaction numbers a sizeable 32%. For retailers who get their strategy right, 2018 is an opportunity to generate…
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17 JulyAdvice
The future of contact centres in retail
We are all familiar with contact centres; they are the places we call when we feel unhappy with, confused or annoyed by a brand, or when we need information about a product or service. Recently, technology has given us more ways than ever to contact these helpful people โ even…
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