Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Oct- 2018 -30 OctoberAdvice
How to drive customer loyalty
With new restaurants opening what seems like every other day and more and more shoppers going online, customer loyalty is becoming increasingly important. Eloise Sheppard, managing director of Call Systems Technology, has been getting to the heart of what really matters to consumers and offers her top tips on driving…
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29 OctoberEconomy
HMV tops Amazon on physical music sales
HMV has overtaken Amazon for physical music sales, the entertainment retailer increased its market share to 28% during the 12 weeks to 23 September. According to research published by Kantar Worldpanel, the release of the 100th edition of Now That’s What I Call Music which sold almost double its predecessor,…
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29 OctoberAdvice
Why your Google Shopping strategy is failing and how to fix it
It’s no secret that the UK’s online sales are booming, continuing to increase year-on-year as a percentage of overall sales – but many retailers are failing to capitalise on one of online retailer’s most effective channels, Google Shopping. According to the Office of National Statistics (ONS), almost one in five…
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26 OctoberOnline & Digital
Richemont and Alibaba partner to bring Net-a-Porter to China
Richemont, the Swiss luxury goods group, and Alibaba Group has announce a global strategic partnership to bring Yoox Net-A-Porter (YNAP) to Chinese consumers. Under the partnership, YNAP and Alibaba will establish a joint venture to launch two mobile apps for Net-A-Porter and Mr Porter multi-brand, in-season online stores for consumers in China.…
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25 OctoberAdvice
Making Data Work: The real-time benefits of real-time data
Data has always had an important role in retail. From shaping decision-making on stock control and pricing, to influencing marketing, and informing sales strategies, it’s all about the insights that this information can provide. Two key areas where data plays an even greater role today are customer experience and loyalty.…
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24 OctoberAdvice
Four golden rules for influencer marketing in retail
Influencer marketing has come under fire recently, with some brands publicly moving away from the influencer market and other major companies, like Unilever, calling for more transparency across the board and P&G actively investigating. The fraud risk from fake followers (as much as 78% for the Ritz-Carlton hotel group influencers,…
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19 OctoberAdvice
What does ‘real-time’ mean in retail?
We are living in an ‘instant gratification’ era and the way we shop is evolving. Big box retailers like Amazon and Next are proving day in day out that consumers can have items they’ve bought online speedily. Same day and next day delivery are now very much the norm. In…
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16 OctoberAdvice
How the ‘customer experience’ can improve inclusivity in-store
Next month, a number of British retailers including Asda, Marks and Spencer, Sainsbury’s, Barclays and Argos will be coming together in aid of ‘Purple Tuesday’ – the first accessible shopping day in the UK. Co-ordinated by the disability organisation Purple and endorsed by the government, Purple Tuesday is all about…
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16 OctoberClothing & Shoes
Footasylum slips to half-year loss
Footwear retailer Footasylum has reported a £4m loss in its half-year financial results for the 26 weeks year ending 25 August 2018. Despite the loss, the company’s revenue was up 19% to £98.6m from £83.2m in the previous year. It saw growth in sales all across the board; store revenue…
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11 OctoberAdvice
The future of the department store is in ‘science-driven’ marketing
Once classed the pillars of our high-streets, department stores are now facing troubled times. They’ve developed a reputation for being outdated, as customers have opted to shop online. Experts describe department stores as lagging, claiming some “haven’t changed in 10, maybe 20 years”. With House of Fraser closing half its…
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