Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Feb- 2019 -18 FebruaryAdvice
Generation Z: Is retail communicating with them in the right way?
Generation Z is the next batch of bright young things; still young at 18 to 20 but soon to be the new influencers. It’s a small window so how can retailers align their thinking to stay on track with Gen Z in the here and now and also keep their…
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12 FebruaryAdvice
Gender fluid fashion: Are your stores and colleagues ready to assist?
Fashion retailers are masters at riding the Zeitgeist. So with interest in gender fluidity mushrooming across the globe, it’s no surprise that innovative retailers are reaching out to a growing band of consumers who like their jeans, jackets, tops and trainers to be gender neutral. Statistics reveal that 56% of…
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11 FebruaryHigh Street
High street vacancies on the rise, retail data shows
The national town centre vacancy rate was 9.9% in January 2019, up from 8.9% a year earlier This is according to the latest figures from the British Retail Consortium (BRC) and Springboard that also found retail footfall dropped a further 0.7% in January – although this was a lesser decline…
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11 FebruaryAnalysis
Three trends from NRF that will shape retail in 2019
Every January the retail industry flocks to New York for ‘The Big Show’, also known as NRF, a three-day event aimed at uncovering what’s next for the industry and how the sector can utilize ground-breaking new technologies to stay ahead in an increasingly competitive landscape. Attracting over 16,000 exhibitors and…
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8 FebruaryPeople Moves
Former Aldi boss to head up Boots marketing team
Boots has appointed Adam Zavalis as director of brand and communications, and will join the business on 25 February 2019. Zavalis has been the UK marketing director for Aldi since 2013, where he has was “integral” to the development of its marketing strategy, as well helping to develop “award winning…
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7 FebruaryAdvice
Auto-replenishment: Is this how we want to shop in the future?
From supermarkets automating their stock systems, to consumers installing Amazon Dash buttons in their homes, auto-replenishment is a hot topic for many retail experts. Whatever happens in 2019, retailers will undoubtedly face a difficult year ahead, but will it be the teams harnessing and investing in new technology that come…
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6 FebruaryElectrical
Currys PC World scolded by ASA over 10% off sale
Currys PC World has been reprimanded by the Advertising Standards Authority (ASA) over a “10% off marked price” sale, which “misleadingly” suggested “a genuine saving was available” according to the regulator. A complainant told the ASA that they understood that the Samsung Family Hub American-Style Smart Fridge Freezer had been…
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4 FebruaryAdvice
How UK retailers can make the most of Chinese New Year
Chinese New Year falls on the 5th of February this year and ushers in a week-long, national holiday in China. This major holiday, known as Golden Week, is a prime time for Chinese people to travel abroad, and the UK is one of their top destinations. Why is the UK…
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Jan- 2019 -28 JanuaryComment
The influence of lighting in retail settings
As online shopping continues to dominate the retail sector, bricks-and-mortar shops are having to up the ante to bring in customers and make those all-important sales. Creating the right atmosphere is crucial to the modern shopping experience. To achieve a customer-friendly environment, shops can mobilise background features such as appropriate…
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24 JanuaryPeople Moves
Around 70,000 retail jobs lost in Q4, report finds
The total number of employees working in retail was down 2.2%, equivalent to around 70,000 jobs, on Q4 2017 an industry report has found. The British Retail Consortium’s (BRC) Retail Employment Monitor also found that reductions in hours similar for full-time and part-time contracts as total hours fell by 2.8%.…
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