Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
-
Mar- 2019 -11 MarchHigh Street
Feb footfall signals 15th month of decline
Footfall fell by 2% in February, a significant decline compared with the previous year, when it fell by 0.2%, and marks the fifteenth consecutive month of decline. According to the BRC’s figures it was also the weakest February in five years. High street footfall was found to have declined by 1.9%, marking seven consecutive months of weakening…
Read More » -
7 MarchAdvice
Are retailers too focused on Christmas advertising?
Now we are almost a quarter of our way into 2019, it’s interesting to look back at retailers’ advertising techniques from the festive season. Nowadays, Christmas wouldn’t be complete without the anticipated launch of retailers’ blockbuster ads – for 2018, John Lewis collaborated with Elton John and Sainsbury’s aired a…
Read More » -
6 MarchClothing & Shoes
Ann Summers seduces former HoF and Game directors
Ann Summers has appointed Game’s chief marketing officer Natalie Amosu and House of Fraser’s former product and trading director Marian Collins, to newly created roles. Collins is expected to work with current managing director Vanessa Gold and chief executive Jacqueline Gold, while it is uncertain which department Amosu will work…
Read More » -
4 MarchOnline & Digital
QVC UK introduces social commerce
Television shopping channel, QVC UK, is introducing social commerce to its offering to create a “discovery-led shopping experience”. Social commerce is a form of e-commerce that involves social media and online media to aid the online buying and selling of products or services. The multi-platform retailer has partnered with social…
Read More » -
1 MarchOnline & Digital
Farfetch and JD.com expand partnership with Toplife merger
Farfetch, the technology platform for the luxury fashion industry, has announced the expansion of their strategic partnership with JD.com in order to create the “premier luxury gateway to China” for luxury brands. Under the agreement, JD.com’s Toplife will merge into Farfetch China while Farfetch’s 3,000 luxury brands will be made…
Read More » -
Feb- 2019 -28 FebruaryAnalysis
How can small businesses prepare for Brexit?
Unfortunately one of the most significant problems regarding Brexit is the uncertainty. It was in 1973 that the UK, along with Denmark and Ireland, joined the European Economic Community – as the EU then was. This was a time when the political, cultural and economic landscape was vastly different. As…
Read More » -
26 FebruaryAdvice
How effective are retailers at engaging the UK’s student market?
The word student has a few connotations, and those don’t tend to be associated with spending power, often the opposite. Living in sub par accomodation and shopping at second hand stores may be true for some, but now, if it’s second-hand it’s vintage, and if it’s vintage you can buy…
Read More » -
26 FebruaryPeople Moves
N Brown Group appoints Steve Johnson as new CEO
Online retailer N Brown Group has appointed Steve Johnson as CEO with immediate effect. Johnson was appointed interim CEO in September 2018, having previously acted as CEO of financial services for the group. He joined N Brown from Shop Direct, where he was financial services marketing and product director for…
Read More » -
25 FebruaryClothing & Shoes
Primark owner reports 4% sales boost for H1 2019
Associated British Foods (AFB), which owns Primark, has announced that sales at the retailer are expected to be 4% ahead of last year for the 24 weeks to 2 March 2019, driven by increased retail selling space. The group said the results will be partially offset by a 2% decline…
Read More » -
22 FebruaryComment
The ever-demanding omnichannel world – leading the charge with leadership
The battle to gain and retain consumers continues across sectors and markets. As the National Retail Federation’s largest global retail conference and expo highlighted earlier this year, the winners will be those that have the ability to create a seamless end-to-end experience digitally as well as in-store, as well as…
Read More »
