Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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May- 2019 -29 MayAdvice
Payments: the key to personalisation in retail
Retailers are cost-cutting, trialling customer policies and experimenting with tech such as smart mirrors in the aim of securing their future. Cutting through the noise and getting through to customers is critical, but also easier said than done. You just need to look at ASOS updating their extended returns to…
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24 MayAdvice
Achieving sustainable growth through digital in an unstable time
How much do you use your smartphone? I recently tracked my own personal usage and found that I use my phone for about three hours a day, receiving around 250 notifications and unlocking my phone around 100 times in the process. I’m sure these numbers would be relatable to many…
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23 MayAnalysis
How a data-driven locally optimised digital strategy can save high street retailers
In a challenging environment on the high street, it is vital for retailers to optimise their digital marketing to attract local shoppers. Yet many big-name brands are failing in the attention to detail needed to properly promote their physical stores in online advertising. Some have paid the ultimate price. Recent…
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21 MayAdvice
Retail landlords must stay focused in the face of CVAs
Recently announcing its restructuring plans, Debenhams has joined a long line of casualties for the UK High Street. With the culture of company voluntary arrangements (CVAs) still apparent, it is often the commercial landlords who find themselves left high and dry, faced with losing tenants and slashes to their rental…
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17 MayComment
Brands vs the people: the rise of independent online retailers
After the hard knock the UK’s retail sector took following the 2008 financial crash, things are finally starting to look brighter. Consumers are driving this up-turn with their clicks; with the majority of Gen Z and Millennials now choosing to do most of their shopping online. This year, more than…
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15 MayEntertainment
Physical entertainment market falls by 17%
The retail market for physical entertainment declined by 17.4% during the 12 weeks to 7 April, attributed to a decline in shopper numbers, fewer major gaming and music releases and store closures for HMV. The research by Kantar showed that physical stores grew their share of the gaming market for…
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13 MayEconomy
Shop vacancy rate rises to highest level in four years
The national town centre vacancy rate rose to 10.2% empty outlets, according to data from the BRC-Springboard Footfall and Vacancies Monitor. This is an increase on the previous quarter’s 9.9% rise and the highest vacancy rate seen since April 2015. In the four weeks from 31 March to 27 April,…
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10 MayAdvice
How to put the consumer first in modern digitally disrupted retail space
The retail industry has changed drastically over the last 12 months. The failure of retail brands like Toys R’ Us and BHS are just the most recent reminders that digital disruption continues to take its toll on the unprepared. The way we are shopping has changed, as have our expectations…
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9 MayHigh Street
Third of consumers feel ‘unvalued’ by retailers after purchasing
Over a third (34%) of consumers feel retailers don’t care about them after they’ve made a payment, a new report by Valitor has found. The report from the international payment solutions company, found that retailers are “failing customers” when it comes to the after payment experience. This is because shoppers…
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7 MayAdvice
Making lighting work for the modern fitting room experience
Despite the growing popularity of shopping online over visiting physical retail stores, the capacity to ‘try before you buy’ remains a key motivator for high street customers and is an experience e- commerce has yet to replicate. However, many of us find contact with public fitting rooms uncomfortable and less…
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