Marketing
This coverage explores marketing strategy and innovation across the UK retail industry — from brand campaigns and customer engagement to data-driven advertising and omnichannel communication. Retail Sector reports on retailer marketing performance, creative partnerships, loyalty schemes, and digital transformation shaping how brands connect with consumers. Coverage includes insights into retail media networks, influencer collaborations, social commerce, and the evolving use of AI and analytics in campaign optimisation. For retail professionals, this category offers expert intelligence on how effective marketing drives sales, brand value, and competitive advantage in a dynamic retail environment.
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Jun- 2019 -20 JuneOnline & Digital
Online retail sales in May suffer worst growth on record
May continued the 2019 trend of below-average online sales growth, with a marginal 1.9% year-on-year (YoY) increase, according to the latest IMRG Capgemini eRetail Sales Index. When compared to this time last year, which saw the strongest May growth for online retail since 2010, analysts suggest this means the state…
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17 JuneAnalysis
How retailers can use cloud computing to drive sales
Cloud computing can sometimes be misconstrued as a toolset only to be used by system integrators and software engineers. But that view is now out of date – Cloud technology is transforming marketing as we know it, and it is becoming the basic toolset for all marketers today. At its…
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11 JuneAdvice
Understanding the true cost to serve
The boom in the e-commerce industry over the last 10 years has led to a saturated marketplace, with retailers facing competition from every angle: pureplay, omnichannel and Direct to Consumer. This saturation has resulted in a fiercely competitive marketplace, and will be worth over €200bn (£178bn) in the UK by…
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11 JuneOnline & Digital
Boohoo owner hit with £118m lawsuit
Boohoo owner Mahmud Kamani, has had a lawsuit filed against him by an IT consultant for breach of an agreement. Contractor Richard Womack is seeking remuneration for setting up the website, database, and integrated stock lines for the online retailer. He claims to have organised and bought equipment for photoshoots,…
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10 JuneHigh Street
Footfall ‘plummets’ in May
Footfall declined by 3.5% in May, compared with the same point last year when it declined by 0.4%, according to the latest BRC-Springboard Footfall and Vacancies Monitor. On a three-month basis, footfall decreased by 0.7%. The six and 12-month averages are at -1.3% and -1.4% respectively. High Street footfall declined…
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7 JuneAdvice
How FMCG retailers are personalising our supermarkets
Sometimes, the world seems to just turn too quickly; work projects pile up, kids’ schedules get too hectic – even taking the time to pick out a healthy meal at the supermarket can seem like an overwhelming task. As both consumers and busy people, many of us crave convenience when…
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5 JuneAdvice
Personalisation and its role in retail
In order to encourage footfall and, by extension sales, retail stores are having to work twice as hard to stand out. This is particularly true for bricks-and-mortar stores, where competition is not only restricted to other stores in the area but the digital platform too. But both offline and online…
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4 JuneAdvice
The foundations of a successful retail marketing campaign
We all know that in-depth market research is an opportunity to find out exactly what your customers want, as well as uncovering barriers to purchase. A high street retailer, targeting aspirational shoppers, may find people want to buy a product or service but perceive it to be too expensive or…
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May- 2019 -30 MayAdvice
4 click-and-collect mistakes all retailers need to avoid
When it comes to high street retail, offering click-and-collect can have a monumental effect on a business’ overall customer experience. And that can be monumental ‘good’ or monumental ‘bad’, by the way. If a customer has a negative click-and-collect experience, chances are that it’s not just going to deter them…
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30 MayClothing & Shoes
N Brown hires first chief brand officer from Missguided
Jacamo owner, N Brown has announced it has appointed Kenyatte Nelson from Missguided as its first ever chief brand officer. At Missguided, Nelson is currently chief customer officer and before that spent three years as group marketing director at Shop Direct. Nelson will begin his new role with N Brown…
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