At Missguided, Nelson is currently chief customer officer and before that spent three years as group marketing director at Shop Direct. Nelson will begin his new role with N Brown on Monday 3 June and will take over from Ed Watson, reporting directly to CEO, Steve Johnson.
According to N Brown, Nelson’s role will be to “lead the drive to strengthen our brands, ensuring that they better resonate with our diverse customer base”.
Johnson said: “I am delighted to be welcoming Kenyatte to N Brown and I look forward to working with him as we deliver our digital, retail-led, customer centric strategy.”
Alongside Jacamo, the firm also owns JD Williams, Simply Be and Fashion World.