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Long Tall Sally

This section offers insight into Long Tall Sally’s retail performance, brand strategy, and product positioning within the UK fashion market. Coverage spans e-commerce operations, sizing innovation, marketing campaigns, and consumer engagement efforts. Reporting also includes commercial updates on ownership, partnerships, and strategic shifts. Tailored for professionals in apparel retail, digital merchandising, and brand management, the content supports those monitoring inclusive fashion offerings and niche market dynamics.

  • Aug- 2023 -
    7 August
    Clothing & ShoesM&Co owner acquires Evans

    M&Co owner acquires Evans

    AK Retail Holdings, the owner of M&Co, has acquired plus size clothing brand Evans for an undisclosed sum.   The acquisition includes the brand name along with its intellectual property and stock.  The group noted Evans has “long been celebrated for its commitment to providing fashionable and high-quality clothing for plus…

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  • Jun- 2023 -
    9 June
    High StreetM&Co to reopen 50 stores over two years

    M&Co to reopen 50 stores over two years

    AK Retail Holdings is reportedly set to reopen roughly 50 M&Co stores over the next two years, with a number of sites to reopen as early as this autumn, Drapers has reported.  The retail group, which also owns Yours Clothing BadRhino, PixieGirl, and Long Tall Sally, said that the first…

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  • Jun- 2020 -
    18 June
    CoronavirusLong Tall Sally to cease trading after 45 years

    Long Tall Sally to cease trading after 45 years

    Womens fashion retailer Long Tall Sally is to cease trading after nearly 45 years. In a statement released on its site, the fashion retailer said the changing economics of retail, along with “fierce competition” have hit the company hard, along with the “profound impact” of Covid-19 pandemic further weakening its…

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