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Womens fashion retailer Long Tall Sally is to cease trading after nearly 45 years.
In a statement released on its site, the fashion retailer said the changing economics of retail, along with “fierce competition” have hit the company hard, along with the “profound impact” of Covid-19 pandemic further weakening its position.
The retailer revealed the economic outlook is now “too uncertain” for its shareholders to support the business.
Alison Doherty, Long Tall Sally’s chief operating officer, said: “It’s with a very heavy heart that I must tell you we will be winding down Long Tall Sally. Please know we explored every possible avenue to continue trading but the financial impact of the pandemic means the business is no longer sustainable.
“I know how disappointed you will be to receive this news. I don’t think it’s an overstatement to say that, after 44 years of trading, it really is the end of an era. I only wish it didn’t have to be this way.”
The company is aiming to continue trading until the end of August.
