Influencer
This coverage explores how influencers shape the UK retail and consumer landscape, with reporting on brand collaborations, campaign strategies, regulatory issues, and market impact. Designed for retail executives, marketers, and brand managers assessing influencer partnerships, consumer engagement, and the effectiveness of social-driven retail strategies.
-
Feb- 2019 -22 FebruaryComment
The ever-demanding omnichannel world – leading the charge with leadership
The battle to gain and retain consumers continues across sectors and markets. As the National Retail Federation’s largest global retail conference and expo highlighted earlier this year, the winners will be those that have the ability to create a seamless end-to-end experience digitally as well as in-store, as well as…
Read More » -
Jan- 2019 -22 JanuaryAdvice
Four key trends that will shape retail over the next 12 months
“Retailers need to be ready for an onslaught of industry change. They need to look at store standards and up their game… in order to compete” former Landmark Wholesale MD, Martin William forewarned in 2018. Industry change is certainly happening, but it’s by no means all bad news. New ‘experimental’…
Read More » -
Nov- 2018 -23 NovemberAdvice
How to remain a winner this Black Friday
Considered to be one of the busiest shopping days of the year, Black Friday can be a manic period for retailers. Nevertheless, it can also be hugely profitable for many brands looking to hijack the seasonal peak to increase sales and build brand loyalty. According to a recent survey, it…
Read More » -
7 NovemberComment
Digital-first retailers cannot overlook payments
Despite the retail industry being worth £366bn to the UK in 2017, the traditional high street has struggled this year. Chancellor Philip Hammond announced a financial package that includes £900m in business rates relief for nearly 500,000 small businesses, and a pot of £650m to rejuvenate high streets. But in…
Read More » -
Oct- 2018 -24 OctoberAdvice
Four golden rules for influencer marketing in retail
Influencer marketing has come under fire recently, with some brands publicly moving away from the influencer market and other major companies, like Unilever, calling for more transparency across the board and P&G actively investigating. The fraud risk from fake followers (as much as 78% for the Ritz-Carlton hotel group influencers,…
Read More » -
Sep- 2018 -10 SeptemberComment
The irreversible effect of technology on shopping
The world of retail has been fast-tracked into the digital age, thanks to the internet and e-commerce. Sales online have surged, and the high street is struggling to keep up. But it’s not just sales that the online world offers, but reassurance – data revealed that for 2015 to 2017,…
Read More » -
5 SeptemberAdvice
Marketing your business for annual events
If you haven’t started already, now is the time to begin planning your marketing campaign for some of the biggest events of the year. As a business, it’s crucial that you get in on all of the action that could lead to a boost of sales — whether this is…
Read More » -
Mar- 2018 -28 MarchHigh Street
Nominations open for Barclaycard Everywoman Retail Awards
Nominations for the Barclaycard everywoman in Retail Awards are now open with new categories. The awards were launched to increase awareness of the ‘diverse range of opportunities for women in retail, by shining the spotlight on role models and inspiring more women to consider a career in retail’. This year’s…
Read More »
