HR

How to ensure GDPR doesn’t kill your data capture efforts

Despite GDPR changing the methods of capturing and managing customer data for good, the regulations don’t need to herald the…

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Setting up a successful Google Shopping campaign

Whether you’re selling clothes or shoes, pet food or gadgets, Google Shopping Campaigns work brilliantly for most e-commerce companies. They…

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Surface Pro with LTE Advanced review

The Surface Pro with LTE Advanced is the latest edition of Microsoft’s hybrid tablet-laptop brand. It features a sim card…

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The key to unlocking brand advocacy

Recent research by Global Web Index (GWI) uncovered several interesting insights about the factors that drive brand advocacy, focusing specifically…

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The rise of automated customer care

In a world where response and resolution times are coming under increased scrutiny, we’re seeing more retailers look for effective…

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Email marketing – five personalisation opportunities you may be missing

Good personalisation can turn email marketing from a generic blast to a helpful prompt. Receiving information from a brand that…

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Move over Millennials, there’s a new customer in town – meet ‘Generation Z’

A new breed of customer is waiting in the wings. Born between the mid-nineties and 2010, this customer is part…

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Break down the walls: overcoming three main barriers to conversions

We are constantly trying to come up with reasons why we should not purchase a product, so the job of…

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Technology – the key to truly seamless, frictionless shopping

In retail, it’s important to create a smooth shopping experience for the consumer who may well see shopping as a…

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Why SD-WAN will prove pivotal in the retail revolution

Software defined Wide Area Networking (SD-WAN) is a relatively new concept in Europe but retailers could and should be very…

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