George
This coverage explores the George clothing brand at Asda, focusing on product launches, seasonal collections, pricing strategy, marketing efforts, and sustainability initiatives. Reporting examines how George aligns its fashion offer with consumer demand, value positioning, and broader grocery retail operations — delivering insight for retail executives, buyers, and brand managers in value fashion and mass-market apparel.
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Nov- 2021 -9 NovemberClothing & Shoes
Primark plans global expansion despite sales slump
Primark has seen like-for-like sales fall by 12% in its latest full-year results, as ongoing store closures and trading restrictions “inevitably” led to a “significant” loss of sales and profit in the period. While its parent group, Associated British Foods (ABF), said there was “no doubt” that Primark was “seen…
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5 NovemberHigh Street
Dobbies opens third little dobbies in London
Dobbies Garden Centres has announced the opening of its third little dobbies store in London, located in Richmond, as it continues the roll-out of the new concept across the country. Located at 54 George Street, this is the fifth site in the UK, following Westbourne Grove, Chiswick and Clifton which…
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Sep- 2021 -16 SeptemberSupermarkets
Asda appoints new George lead
Asda has announced the appointment of Liz Evans as its new lead for its fashion business, George, with effect January 2022. She will join from family lifestyle brand Fat Face, where she has led the business as CEO since 2019. Prior to joining Fat Face, Liz was the CEO of…
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Aug- 2021 -20 AugustClothing & Shoes
Asda to stock Missguided brand through new partnership
George at Asda has launched a partnership with online fashion brand Missguided that will see the brand be sold in 100 stores and online via George.com. As of 16 August, the retailer now offers a selection of dresses, blouses and co-ords in stores as part of George’s wider strategy to…
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5 AugustHigh Street
Next store staff step closer to equal pay victory
Next has conceded that it can compare the roles of its store workers and distribution centre and warehouse employees, bringing the workers’ equal pay claims one step closer to success. Over 400 Next staff members brought the case against the retail group, stating that shop floor work is equally as…
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Jul- 2021 -28 JulySupermarkets
Asda owners eye Fat Face head for George CEO role
Asda owners, brothers Mohsin and Zubba Issa are reportedly in talks to appoint the current CEO of Fat Face, Liz Evans, to head up the group’s fashion label, George, according to The Lancashire Times. Evans has been the CEO of Fat Face since 2018. If she moves over to George,…
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5 JulySupermarkets
Asda confirms hybrid working model for colleagues
Asda has confirmed that it will introduce a permanent hybrid working model for head office colleagues once social distancing restrictions are lifted. The group recently invested in its head offices to make sure it was Covid-secure with it remaining open with reduced capacity during the pandemic for those colleagues that…
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Jun- 2021 -23 JuneDepartment Stores
M&S to focus on equality with new lingerie line
Marks and Spencer has announced the launch of its new ‘Nothing Neutral About It’ lingerie range. The new range is part of the retailer’s mission to be more inclusive in the lingerie space, which it says was fuelled by the “global conversation on racial inequality, following the horrific death of…
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22 JuneSupermarkets
Sainsbury’s launches new Bristol convenience store
Sainsbury’s has opened a new 2,700 sq. ft convenience store in Bristol. The grocer said the store, Bristol Charlton Hayes Local, aims to offer customers a wide range of chilled, fresh and frozen grocery and household products. It will also feature an instore bakery and a self-service Costa coffee machine. The…
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Apr- 2021 -29 AprilSupermarkets
Asda to sell vintage clothing as part of sustainability commitment
Asda’s instore clothing brand George will begin selling second-hand clothing in its supermarkets as part of its ‘George for Good’ commitment to drive down textile waste. Following a successful trial in Asda’s sustainability store in Leeds, George is now launching the sustainable fashion partnership in a further 50 of its…
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