Diversification – the pandemic lifeline

With the outbreak of covid-19 forcing businesses across all industries to focus on innovation, diversification became one of the most attractive solutions to recoup and even profit off potential footfall. Two years on, we are seeing more firms partnering with new brands and transitioning wholly into novel markets

Business diversification is not a novel notion. Renowned e-commerce website Amazon is said to be one of the early companies that diversified its offerings, transitioning from a marketplace of reading material to the commercial giant it is now.

Check out our free weekly podcast

Back to top button