Freemans
This coverage focuses on Freemans’ strategy, performance, and evolution within the UK retail sector. Reporting includes digital transformation efforts, product range updates, marketing campaigns, leadership changes, and customer engagement strategies — offering insights for retail professionals tracking the brand’s positioning in the online and catalogue retail space.
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Apr- 2025 -4 AprilFeatures
How can a celebrity partnership help your brand?
Retailers partnering with celebrities to promote products is a technique as old as celebrities themselves. However, in an era where there is so much advertising and so many companies promoting things through celebrities or influencers, it can be hard to make your collaboration stand out. A good example of a…
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Mar- 2025 -25 MarchFeatures
How hard is it to turnaround a legacy brand?
Britain has a long and storied history with retail having a number of companies which have been established for well over a century. However, in recent years many of these legacy brands have struggled, especially as retail has become so much about online. Many of these brands have had to…
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12 MarchNews-In-Brief
Today’s news in brief-12/3/25
Inditex, the parent company of Zara, reported a strong financial performance for FY24, with sales rising by 10.5% to €38.6bn and profit-before-tax increasing by 10.3% to €7.6bn. The company achieved these results with 2.0% more commercial space and 2.3% fewer stores compared to 2023, reflecting its ongoing store optimization and…
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12 MarchOnline & Digital
Sophie Ellis-Bextor partnership helps boost Freemans Q4 sales
Online department store Freemans has revealed its partnership with pop star Sophie Ellis-Bextor helped boost its sales 13% during the 13 weeks to 20 December 2024. It comes as its total fashion sales were up +5% and home and living category +18% over the same period. Meanwhile its Christmas sales,…
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Jul- 2024 -22 JulyClothing & Shoes
Cotton Traders sees sales and profits dip amid ‘challenging conditions’
British heritage fashion brand, Cotton Traders, has seen its FY23 operating profit fall 9.9% to £9.8m in what it called a “steady performance” in the face of inflation and the cost-of-living crisis. The brand also reported turnover of £109.4m (-1.7% vs. 2022) and an EBITDA of £11.57m (-7.9%vs.2022). Amongst other…
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Feb- 2024 -19 FebruaryNews
Joe Browns appoints new CEO
Joe Browns, the fashion and homes retailer, has announced that Dawn Bannerman has joined as chief executive officer with immediate effect. Bannerman joins from laredoute.co.uk, where she held the position of chief commercial officer and prior to that, chief marketing officer for the UK subsidiary of the French business La…
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Jan- 2024 -30 JanuaryNews
Freemans sales jump 5% during Christmas
Freemans, the digital department store, announced today (30 January) a strong Christmas trading with continued growth. Sales figures for the eight weeks to 31 December 2023 rose 5% when compared to the same period last year and were set against a challenging backdrop for the retail sector for this Christmas.…
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Dec- 2023 -13 DecemberClothing & Shoes
Sosandar maintains FY guidance despite half-year loss
Sosandar has fallen to a pre-tax loss of £1.3m in its half-year results, down from a profit of £0.1m the prior year, but maintained its full-year outlook following strong autumn trading. The company saw revenues rise by 6% to £22.2m in the six months ended 30 September, with trading said…
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