Eve Sleep
This coverage explores Eve Sleep’s strategy and performance in the UK retail market, offering insights for executives, managers, and brand professionals. Reporting includes leadership changes, marketing campaigns, product launches, financial developments, and the brand’s positioning within the sleep, mattress, and lifestyle sector. The analysis helps professionals assess Eve Sleep’s growth plans, consumer engagement, and competitive dynamics in a challenging market.
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Nov- 2022 -4 NovemberDIY
Bensons for Beds re-opens Eve Sleep’s UK website
Bensons for Beds has re-opened evesleep.co.uk less than three weeks after it bought eve Sleep’s brand and intellectual property. As it revealed in October, Eve Sleep is being retained by Bensons as a standalone brand. Returning in time for the key trading period, it said the website includes its six…
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Oct- 2022 -18 OctoberNews
Bensons for Beds buys Eve Sleep out of administration
Bensons for Beds has purchased the Eve Sleep brand for an undisclosed sum after the business entered administration yesterday (17 October). Under the transaction, Bensons will acquire Eve Sleep’s intellectual property, the evesleep.co.uk website and all creative, content and communication assets. Bensons intends to retain Eve Sleep as a standalone…
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17 OctoberOnline & Digital
Eve Sleep calls in administrators as it abandons sale process
Mattress company Eve Sleep has reportedly appointed New York-based Kroll Advisory as its administrator after abandoning its efforts to secure a buyer. The business is said to have tried restructuring and reducing its cost base, but “lacked” the scale to continue as an independent business. The news comes as the…
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Sep- 2022 -21 SeptemberNews
Eve Sleep losses widen amid ‘appalling’ market conditions
Eve Sleep, a direct-to-consumer sleep wellness brand, has reported EBITDA losses of £4.2m for the first half of 2022, compared with a loss of £1.9m for the same period the year prior. The report saw revenues down 16% to £11.6m for the six months ended 30 June 2022, compared with…
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Feb- 2022 -23 FebruaryDIY
Eve Sleep agrees retail partnership with DFS
Eve Sleep has announced a new retail partnership with DFS, that will initially see its products sold on the dfs.co.uk website. The firms also revealed there are also plans to extend the partnership to the DFS showroom estate later in the year. DFS will stock a range of eve mattresses,…
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Sep- 2021 -23 SeptemberHigh Street
Eve Sleep on course to meet expectations as rebuild strategy takes hold
Bed and mattress retailer Eve Sleep has revealed it is on course to meet its financial expectations for the year as its three-year rebuilding strategy starts to take hold. The retailer revealed that for the first six months of the year ending 30 June, it saw revenues increase 13% to…
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Jul- 2021 -16 JulyHigh Street
Eve Sleep revenue rises 13% in H1
Eve Sleep has announced that for the six months ended 30 June 2021, group revenue increased 13% to £13.9m, up from £12.2m the previous year. The growth was primarily seen through its online sales, with a “softer” performance from retail partners, reflecting lockdown restrictions over the first quarter as well…
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Mar- 2021 -31 MarchPeople Moves
Chairman of Eve Sleep to step down
Paul Pindar, the chairman of Eve Sleep, has announced his decision to step down from the role. Pindar, who has held the position as chair for five years, will be replaced by Mike Lloyd, the group’s current chief operating officer (COO). Lloyd has held executive director roles at leading consumer…
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18 MarchOnline & Digital
Eve Sleep losses narrow by £10m in FY20
Eve Sleep has revealed that its losses were cut by 83% from £12.1m to £2m in its full-year ended 31 December 2021, despite significant supply issues arising from the pandemic. In the same period, the group reported a revenue increase of 6%, from £23.9m in 2019 to £25.2m in 2020,…
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Jan- 2021 -21 JanuaryOnline & Digital
Eve Sleep exceeds expectations in 2020
Eve Sleep has announced that full-year trading has exceeded expectations, with total revenue up by 6% to £25.5m, boosted by 18% growth in its second half of trading. It comes as the retailer said it has “exited 2020 in far better shape than it entered the year”, having developed a…
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