Augmented Reality
This coverage explores the use of augmented reality (AR) in the UK retail industry, focusing on how retailers adopt AR to enhance customer experience, drive engagement, and improve sales. Reporting highlights innovations in virtual try-ons, interactive store displays, product visualisation, and training tools, as well as the operational and technical challenges of implementing AR. Insights support retail executives, brand managers, and technology leads in evaluating AR’s commercial impact and strategic potential.
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Sep- 2018 -25 SeptemberAnalysis
The future’s bright, the future’s automation?
Last month high street stalwart Marks & Spencer (M&S) announced plans to overhaul its customer services department with an AI offering. Its new automated system will enable 640 of the company’s stores and 13 of its UK-based contact centres to automatically route voice calls, determine customer intent, transcribe voice calls…
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Apr- 2018 -13 AprilOnline & Digital
Retailers ‘need to invest in visualisation technology’ to boost online sales
Almost half of shoppers would spend more online if there was technology that helped them visualise and understand how products work without having to go in store, according to new research. The survey of 1,000 shoppers, conducted by full service e-commerce agency, PushON, found that 45% of people would be…
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Jan- 2018 -16 JanuaryEconomy
Euromonitor: 2018 consumer spending boom expected
Consumer expenditure is expected to grow at its strongest rate since 2011 this year, according to a new report released today. Market research company Euromonitor International revealed its predictions for the future, as well as the top 10 global consumer trends for 2018. According to the report, ‘Top 10 Global…
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