Apple
This coverage examines Apple’s operations and strategy within the UK retail and technology market, focusing on store performance, product launches, marketing initiatives, sustainability efforts, and leadership decisions. Reporting highlights how Apple drives consumer engagement and innovation while navigating competitive and regulatory pressures — providing insight for executives, managers, and professionals in technology, retail, and brand management.
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Jul- 2021 -2 JulyComment
Scalable commerce – Why you should be thinking about this now
If, like me, you’re of a certain age, you’ll be able to remember the first version of the Apple website. It was all text, had an appalling layout and was light years from today’s sleek offering. Although that was all of ten years before the first iPhone appeared so we…
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Jun- 2021 -21 JuneNews
New report reveals the retailers with the best brand logos
Researchers polled the nation to discover the most iconic brands with The Nike swoosh – designed by Carolyn Davidson in 1971 – coming top (44%), followed by the ubiquitous Apple logo (34%), the brainchild of graphic designer Rob Janoff. In third place was Mickey Mouse’s famous circular ears (21%), used…
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16 JuneAdvice
Why data is the key to business survival and growth for e-commerce
Data has been heralded as the new gold for a few years now, but the last year really demonstrated just how valuable it is for businesses. With the world changing overnight no retailer was immune to having to change, and quickly at that. Yet, even though most of us realise…
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May- 2021 -5 MayAdvice
Why space is so important to D2C retailers
It seems like there’s a gold rush at the moment for warehouse and fulfilment space as online retailers and direct-to-consumer operators wrestle for every last inch of viable commercial space across the UK. Research by Knight Frank backs this up, with 40 million square foot of new commercial space slated…
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Apr- 2021 -30 AprilTechnology
Apple sees Q2 revenues up 54%
Apple has revealed that its revenues for the second quarter of the year ending March 27, increased 54% to $89.6bn (£64.3bn). It comes as the retailer reported that international sales accounted for 67% of the quarter’s revenue. Apple reported double-digit growth in all of its product categories, with iPhone sales…
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22 AprilComment
SCA exemptions: A merchant’s best friend, with complications
When it comes to online commerce, much of Europe is living in a new payment regulation era — and the UK will soon follow. It’s an era of two-factor authentication, exemptions, step-ups, transaction legs that are either in or out — and a more secure ecommerce shopping experience for consumers.…
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16 AprilComment
Real time data underpins retail success with unpredictable shoppers
We live in unprecedented times and for retailers this challenging environment throws a new curve ball each week. Shopper behaviour is not easy to predict in normal circumstances and Covid-19 has exacerbated this challenge. This can, for example, be seen in foot traffic to stores – a key indicator of shopper…
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14 AprilAdvice
A repackaged retail strategy – How FMCG brands are innovating to stay ahead
The FMCG category has been buffeted by unprecedented change over the past year with huge disruption to traditional routes to market and dramatically altered customer behaviour. With consumers stuck at home, brands have been forced to overhaul long-running product distribution strategies and completely rethink marketing plans for product launches. Encouragingly…
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13 AprilAdvice
Eight ways retailers can use TikTok to create a marketing storm
TikTok has come into its own during the pandemic. The social platform has 100 million monthly active users across Europe, according to latest Kantar figures, and was the most downloaded app of 2020. That’s perhaps unsurprising given what we’ve all been living through – our need for light relief has…
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Mar- 2021 -19 MarchAnalysis
Lidl & Aldi – Location, Location, Location
The demise of the high street and the evolution that part of retail is currently experiencing is extremely well documented. But one area that is not so well covered is the rise of Lidl & Aldi and their move towards dominance in the extremely valuable food retail market. This is…
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