AO World
This coverage examines AO World’s strategic performance within the UK electricals retail sector. Reporting focuses on its FY25 results, which include a 12% increase in B2C retail sales and a record £45m in adjusted pre-tax profit, driven by cost efficiencies and the growth of its membership programme. Coverage also explores AO’s acquisition of Music Magpie, customer retention strategies, and its navigation of rising labour costs and macroeconomic challenges. These insights are tailored for retail executives, brand managers, and professionals monitoring digital retail, consumer electronics, and operational resilience.
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Jun- 2023 -12 JuneNews
Frasers Group acquires £75m stake in AO World
Frasers Group has announced that it has acquired an 18.9% strategic stake in AO World, a leading online electricals retailer. The investment cost the group £75m and it is said to be “the culmination of productive talks over the last two years about establishing a strategic partnership”. Michael Murray, CEO…
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Apr- 2023 -14 AprilOnline & Digital
AO lifts full-year guidance after cutting costs
AO World has said it is confident its full-year profits will be at the top end of its previous guidance after the electrical retailer worked hard to reduce costs and improve margins over the year. While the group previously warned of potential adverse effects from trading risks, macroeconomic uncertainty and…
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Sep- 2022 -9 SeptemberPeople Moves
AO.com appoints former Pets at Home CEO as NED
AO World has announced it has appointed Peter Pritchard as an independent non-executive director of the company and a member of both the Audit Committee and Remuneration Committee with effect from 1 October 2022. Pritchard was until recently CEO at Pets at Home plc, leading its transformation into the UK’s…
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Jul- 2022 -6 JulyNews
AO World taps shareholders for £40m as shares fall
AO World has announced it intends to raise gross proceeds of £40m through a proposed placing and primary bid offer as the company’s shares dropped 15% on Monday (4 July 2022) amid concerns of its financial situation. AO World intends to conduct a placing of new ordinary shares of 0.25…
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Jun- 2022 -9 JuneElectrical
AO to close German business amid ‘deteriorating’ outlook
AO World plc (AO), the online electricals retailer, has decided to close its German business due to the “continuing deterioration” in the outlook for the German arm, as well as the board’s responsibilities to shareholders and other stakeholders. The business will continue to trade for a brief period to facilitate…
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Oct- 2021 -1 OctoberElectrical
AO World hit by ‘challenging’ supply chain issues in H1
AO World has warned that growth in the first half of 2021 has been impacted by the ongoing shortage of delivery drivers and supply chain issues affecting markets across the globe. The online electrical retailer reported a revenue growth of just 5% for the six months ended 30 September 2021,…
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Jul- 2021 -1 JulyElectrical
AO World sees revenues soar 62% in FY21
AO World has seen group revenue soar 62% to £1.7bn in the year ended 31 March, 2021, as the group reaped the benefits of the online shopping shift that was driven by the pandemic over the period. The retailer’s operating profit rose to £30m, up from a £4m loss reported…
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Apr- 2021 -15 AprilOnline & Digital
AO World FY21 revenues hit £1.66bn as UK sales surge
Online retailer AO World has revealed its FY21 group revenues increased 62% to £1.66bn, thanks in part to a strong Q4 performance from its UK website. It comes as AO.com reported an 88% increase in year-on-year revenues in Q4 as the group welcomed an additional 2 million customers during the…
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Jan- 2021 -19 JanuaryElectrical
AO welcomes ‘record’ Christmas quarter
AO World has welcomed its “strongest ever” peak trading period over the Black Friday and Christmas period, with year-on-year UK revenue soaring 67.2% to £457.3m in the quarter ended 31 December 2020. It comes as the group said it has continued investment in its infrastructure in order to deliver higher…
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Nov- 2020 -24 NovemberOnline & Digital
AO World revenue soars 53% in H1
AO World has reported that total revenue soared by 53.2% to £717m in the six months to 30 September. The group’s UK revenue rose by 53.9% to £616m in the same period. The online electrical retailer said that group pre-tax profit increased to £18.3m, from a loss of £5.9m in…
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