Adidas
This coverage explores Adidas’ strategy and performance in the UK retail and sportswear market, focusing on store operations, product launches, marketing campaigns, sponsorships, sustainability initiatives, and leadership decisions. Reporting provides insight into how Adidas responds to consumer trends, competitive dynamics, and brand positioning — supporting executives, managers, and professionals in sports, fashion, and retail operations.
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May- 2023 -12 MayNews
Adidas to sell remaining Yeezy stock
Adidas is set to sell some of its Yeezy stock and merchandise following the discontinuation of the Kanye West partnership, Sky News has reported. According to Sky, at the group’s annual general meeting, chief executive Bjørn Gulden said that “burning the goods would not be a solution”. Gulden remarked that…
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11 MayNews
Adidas revenues remain flat in Q1
Apparel company Adidas reported flat currency-neutral revenues in Q1 compared to the same period last year. Currency-neutral sales in North America declined 20% to €1.1bn (£959m) during the quarter as the region is particularly affected by the discontinuation of the Yeezy business. Instead, sales in EMEA grew 4% to €1.9bn…
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4 MayNews
Zalando reports €2.3bn revenues in Q1
Zalando, one of Europe’s leading online platforms for fashion and lifestyle, reported a revenue increase of 2.3% to €2.3bn (£2bn) in the first quarter of 2023. The company reported a gross merchandise volume increase of 2.8% to €3.2bn (£2.8bn) and adjusted earnings before tax level compared with -€52m (-£45m) in…
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Mar- 2023 -13 MarchClothing & Shoes
Allbirds hires new chief financial officer
Allbirds has appointed Annie Mitchell, as chief financial officer, effective April 24, 2023. She will replace Mike Bufano, who will be stepping down from Allbirds but will remain with the company through to mid-May to ensure a “smooth transition”. Mitchell is an experienced finance executive in the retail industry and…
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9 MarchClothing & Shoes
Adidas profits fall 1% to £9.45bn amid Yeezy split
Adidas has reported that its FY gross profit declined 1% to £9.45bn, down from the £9.54bn it made in 2021, according to its financial for the period ending 31 December 2022. The company stated that its revenue was impacted by the termination of Yeezy partnership with Kanye West. Adidas’ EBITDA…
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Feb- 2023 -27 FebruaryClothing & Shoes
Adidas and West to sell leftover Yeezy stock in new agreement
Adidas has reached a new agreement with Kanye West that will ensure that the footwear brand sells the remaining $500m (£417.4m) in Yeezy sneaker stock. According to the retailer, the new contract will focus solely on the sale of the existing inventory of West’s shoe line and will not include…
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13 FebruarySport & Leisure
Castore in $200m fundraising talks in bid to rival Nike and Adidas
Sportswear brand Castore is reportedly in talks with investors about a $200m (£166m) fundraising deal as it aims to compete with sportswear giants Nike and Adidas. According to Sky News, Castore has appointed Rothschild to advise the process and secure a significant capital injection. Initial talks with prospective investors have…
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10 FebruaryClothing & Shoes
Adidas lowers guidance amid Kanye West split
Adidas has announced that it expects its revenues to drop at least €1.2bn (£1.1bn) as a result of its split with Kayne West. The company also expects its operating profit to drop €500m (£442m) and is still reviewing its options for its existing Yeezy stock. Its current guidance already accounts…
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Nov- 2022 -9 NovemberClothing & Shoes
Adidas lowers forecast amid Yeezy split
Adidas has lowered its full year guidance for FY22 with total revenues now expected to grow at a low-single-digit rate and net income from continuing operations will reach around €250m (£219m), following Adidas’ decision to terminate its ‘Yeezy’ partnership with Kanye West on 25 October which sees “high seasonality” towards…
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Oct- 2022 -26 OctoberClothing & Shoes
Adidas and Gap end ties with Kanye West amid anti-semitic rant
Adidas has ended its working partnership with rapper Kanye West, saying it “does not tolerate antisemitism”, after West published offensive posts on his Instagram and Twitter accounts. The German footwear brand will end production of items under West’s Yeezy brand, as well as stop all payments to the musician and…
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