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Apr- 2018 -13 April
Retail finance should be celebrated, not feared
Let’s face it: consumer finance gets a bad rap. Only recently did UK Finance release figures showing that debt on UK credit cards is growing at the fastest rate since before the financial crisis. The stats show that the annual growth rate in outstanding credit card debt reached 8.3% in…
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12 April
Why retailers should be empowering staff with the same tech they offer customers
Often, tech is the only thing that really differentiates one business from another, so it’s clear to see why retailers place such importance on empowering consumers in any way they can. Whether it’s click and collect, online shopping, next day delivery or improved in-store experiences, there’s constant one-upmanship. As a…
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11 April
Top tips for PPC retail campaigns
Pay-Per-Click (PPC) advertising is a vital part of any retailers online marketing strategy. But how can you ensure you’re getting it right and not wasting that all-important budget? Perhaps you’re investing a lot into your Google AdWords account, but not seeing the return? A successful PPC account is always a…
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10 April
Are you maximising paid search?
Whilst key events, such as Black Friday, the January Sales and Bank Holidays, provide a massive opportunity for retailers, they also bring with them increased competition as the sector ramps up paid search activity consecutively. The key to success over competitors lies in smart forward planning and specifically, maximising these…
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9 April
What is the ‘Commitment and Consistency’ principle?
A few months ago, I saw a watch online that I liked. I went to the brand’s website and looked at their collection. I followed them on Instagram. I showed the watch to my partner and told him I liked it. But then I thought, I should shop around. So…
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6 April
Caring consumers
We all know that global e-commerce is growing rapidly; recent figures have revealed that retail ecommerce sales are expected to grow to €3.65 trillion (£3.187tn) by 2021, up from $1.05tn (£917bn) or 246.15 % in 2014. Despite the major positives of the industry’s fast growth, ecommerce is having an increasingly…
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5 April
Embracing advanced, real-time analytics
The last few months have presented a challenge for traditional bricks-and-mortar retailers in the UK. High street sales have continued to struggle in a difficult trading environment, leading to a number of high-profile retail casualties – notably companies such as Toys R Us and Maplin. All UK Toys R US…
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4 April
The role artificial intelligence has to play in retail
There’s no doubt about it; the retail sector is in the middle of a revolution. While customer service has always been important, it’s customer convenience that’s now king. PwC’s 2018 consumer insights survey found that 40% of online shoppers would pay more for same-day delivery and 62% expected their orders…
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3 April
Try-before-you-buy is causing a ‘returns tsunami’
Try-before-you-buy (TBYB) is a new shopping trend that enables customers to order multiple items before deciding what they’d like to keep. There is no up-front cost; shoppers simply pay for items they keep after a certain number of days – usually 30 days. They return unwanted items and are never…
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Mar- 2018 -29 March
Millennials – The leaders of the retail revolution
Millennials – the largest generation since the Baby Boomers – will come into their own by 2020. Born between 1980 and 2000, this group represents the world’s first truly digital generation. Already a potent force in today’s society, millennial purchasing power will continue to gain momentum, with recent Accenture research…
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