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Mar- 2018 -16 March
Setting up a successful Google Shopping campaign
Whether you’re selling clothes or shoes, pet food or gadgets, Google Shopping Campaigns work brilliantly for most e-commerce companies. They…
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14 March
The key to unlocking brand advocacy
Recent research by Global Web Index (GWI) uncovered several interesting insights about the factors that drive brand advocacy, focusing specifically…
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13 March
The rise of automated customer care
In a world where response and resolution times are coming under increased scrutiny, we’re seeing more retailers look for effective…
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12 March
Email marketing – five personalisation opportunities you may be missing
Good personalisation can turn email marketing from a generic blast to a helpful prompt. Receiving information from a brand that…
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9 March
Move over Millennials, there’s a new customer in town – meet ‘Generation Z’
A new breed of customer is waiting in the wings. Born between the mid-nineties and 2010, this customer is part…
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8 March
Break down the walls: overcoming three main barriers to conversions
We are constantly trying to come up with reasons why we should not purchase a product, so the job of…
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7 March
Technology – the key to truly seamless, frictionless shopping
In retail, it’s important to create a smooth shopping experience for the consumer who may well see shopping as a…
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6 March
Why SD-WAN will prove pivotal in the retail revolution
Software defined Wide Area Networking (SD-WAN) is a relatively new concept in Europe but retailers could and should be very…
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5 March
PPC challenges facing retailers
We know as well as anyone, Pay-Per-Click advertising (PPC) can be challenging at times, particularly for marketers who are…
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2 March
The Impact of the Latte Levy
In January this year, a cross-party committee of MPs produced a report on disposable packaging, with the focus on coffee…
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