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In-store retail is due for a comeback: how to succeed in the post-vax reopening

Bricks and mortar retail has had a difficult year, and while the situation is improving as vaccines roll out, it’s clear that business as usual is still a long way off. The sector is still reeling from the impact of the Covid crisis, and retailers of every size have been…

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Consumers prefer face to face when it comes to buying cosmetics

There’s no doubting e-commerce’s convenience. Next-day delivery used to be the pinnacle of fast, efficient service but with the growing range of same-day delivery options and even within-the-hour services in the grocery space, any whim can be sated in a matter of minutes. But convenience isn’t everything and despite e-commerce…

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Building customer experiences that evolve with the user

The Covid-19 pandemic acted as a catalyst in the growth of online sales for the retail sector – which for some companies was a move they simply, and understandably, were not prepared for. This unprecedented shift to online meant that a basic e-commerce function on a website in many cases…

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Retail in the age of data: What we can learn from Netflix

Have you ever wondered how Netflix ‘knows’ which movies to recommend? Or how does the entertainment giant choose themes for some of the most popular productions in the film industry? Data. Data. And some artificial intelligence (AI) – that would be the answer in a nutshell. Data lies at the…

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How can etailers prevent fraud without impacting on the customer journey?

Over the last couple of years there’s been a huge growth in online sales. Not long ago the Office for National Statistics (ONS) revealed e-commerce sales increased 46 per cent in 2020, compared with 2019. The fastest increase since 2008. The worry for retailers is that this growth in online…

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Future gazing last-mile delivery

In 2020, there was a significant increase in online shopping. According to an Ofcom report, customers across the UK spent over £110bn last year, a 48% increase from 2019. Whilst this is a relatively recent trend, it shows no signs of slowing down. Our survey found that 85% of online…

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Why the coming economic boom will be bigger than we think

The world has been turned upside down in the past 18 months, making predictions a tougher game than ever. Economists are used to using metrics like inflation, consumer spending or job markets to predict what would happen. In this new world of Covid, furlough and post-Brexit trade, traditional measures are…

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Impulse buying can help an online brand grow, if it’s done correctly

Impulse buying isn’t just a tactic used by bricks & mortar retailers, where shoppers are tempted with inexpensive treats as their defences are down as they make the final approach to the till. In fact, research from Kantar has found that more than 31% of us are now spontaneously splurging…

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Why you should use Covid recovery funds for staff testing

Freedom week has brought a mixture of relief and happiness for some along with remaining anxiety and caution.  We are living with Covid and retailers need to go beyond the minimum to flourish.  Managers with a clear purpose to protect their staff and customers will be the ones to define…

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The big retail health check: Why HFSS is in fact a golden opportunity

The UK government is clamping down on junk food advertising and promotion in a bid to tackle the obesity epidemic, which is affecting one in every 4 adults and one in every 5 children aged 10 to 11 according to the NHS. In a drastic move to combat this trend,…

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