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Feb- 2018 -12 February
The evolution of customer care
We live in an increasingly digital world. Throughout the day, consumers use multiple devices and channels to communicate with, and make purchases from, the retailers they use. Digitisation has changed the goal posts for retailers; customer service is evolving into customer convenience. And as more retailers build their services around…
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9 February
The changing face of retail and retail employment
Over the last five to 10 years we’ve all witnessed the changing face of the retail store. The early signs were evident, with Apple’s flagship stores launching as places to worship tech, the rise of experiential stores – where we’re just as likely to pop into one for a coffee…
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8 February
Five ways paid search can help retailers maximise sales events
Accounting for an estimated £8bn sales in 2017, Black Friday is a firm fixture on the retail calendar, even stealing sales from more traditional Christmas spending (December spending fell by 1.5% according to ONS). Having merged into Cyber Monday, the most effective ‘Black Fridays’ last year were actually week-long events,…
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7 February
Why retailers are struggling to bridge the omnichannel gap
The last decade has seen a huge shift in the retail industry with perpetual change and monumental technological advancements leaving behind an incredibly fast-paced, hypercompetitive environment. The modern customer now expects a quick, convenient and seamless experience, regardless of how or where they choose to purchase products. They expect merchants…
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6 February
Popping Off? The pop-up shop looks set for a revival in 2018
While some of the UK’s favourite brands experienced a dip in footfall and an increase in online sales over the 2017 festive period, the death of the high street is a long way off. This is partly due to the habits of younger shoppers, whose interest in creating “experiences” has…
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2 February
The role of manufacturers and retailers have in creating a circular economy
Consumers have long been targeted for their sustainability efforts, from recycling to upcycling and beyond. However, while individuals can make a difference to sustainability targets, businesses, and in particular, manufacturers and retailers are now being called upon to do much more to help create Britain’s much needed circular economy. Why?…
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1 February
Why retailers are losing the fight against online counterfeiting
What do premier watches, designer handbags and prescription pharmaceuticals all have in common? These are just a few items being sold on the Internet, as counterfeits of actual brand names, for enormous profits. In fact, according to the International Trademark Association, $460bn (£323.11bn) of counterfeit goods were bought and sold…
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Jan- 2018 -31 January
How to cater for the millennial consumer
Technological advancements have certainly changed the game for the modern-day consumer, and this couldn’t be more true for the group known as millennials. Being clued up when it comes to online content and data has changed the way in which millennials have made decisions about where to shop, and if…
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30 January
The new age of the one click customer
The boundless rise of automation is changing the way we communicate and altering the ways in which businesses operate. Today digital technologies are enabling new business models and creating new revenue streams. Take Skyscanner for example, the travel fare aggregator website has capitalised on digital payment technologies and moved away…
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29 January
PPC trends we’re likely to see in the retail industry in 2018
Last year, there were many changes to paid search, including a change to the AdWords dashboard and the rise of voice search, the latter we’re likely to see a lot more of over the course of the next 12 months. But what about other aspects of PPC? Will robots take…
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