Analysis
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Feb- 2018 -27 February
What omnichannel really means for the modern retailer
Life is busy and time is scarce. Digitisation has encouraged people to look for easy, simple and efficient solutions to challenges they face in their daily lives. These rules are no different in the retail sector. Consumers want to buy and retailers want to sell, it’s as simple as that.…
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13 February
Five future truths of digital signage in retail
Touchscreen devices such as iPads are becoming more and more prevalent within the in-store shopping experience, as retailers are increasingly turning to this technology to help increase their sales revenue. These touchscreen displays are typically placed around the store, allowing customers to scan through the available inventory and enabling them…
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12 February
The evolution of customer care
We live in an increasingly digital world. Throughout the day, consumers use multiple devices and channels to communicate with, and make purchases from, the retailers they use. Digitisation has changed the goal posts for retailers; customer service is evolving into customer convenience. And as more retailers build their services around…
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9 February
The changing face of retail and retail employment
Over the last five to 10 years we’ve all witnessed the changing face of the retail store. The early signs were evident, with Apple’s flagship stores launching as places to worship tech, the rise of experiential stores – where we’re just as likely to pop into one for a coffee…
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7 February
Why retailers are struggling to bridge the omnichannel gap
The last decade has seen a huge shift in the retail industry with perpetual change and monumental technological advancements leaving behind an incredibly fast-paced, hypercompetitive environment. The modern customer now expects a quick, convenient and seamless experience, regardless of how or where they choose to purchase products. They expect merchants…
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2 February
The role of manufacturers and retailers have in creating a circular economy
Consumers have long been targeted for their sustainability efforts, from recycling to upcycling and beyond. However, while individuals can make a difference to sustainability targets, businesses, and in particular, manufacturers and retailers are now being called upon to do much more to help create Britain’s much needed circular economy. Why?…
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Jan- 2018 -30 January
The new age of the one click customer
The boundless rise of automation is changing the way we communicate and altering the ways in which businesses operate. Today digital technologies are enabling new business models and creating new revenue streams. Take Skyscanner for example, the travel fare aggregator website has capitalised on digital payment technologies and moved away…
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24 January
The positive side of negative customer reviews
At a time when the big chains have more buying power than ever, finding ways to differentiate and grow an independent retail brand is very important. User generated content, in the form of customer endorsements and online reviews, are a powerful way to achieve this and help consumers to decide…
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17 January
The five retail trends that almost certainly, probably won’t happen in 2018
As we begin the new year, many experts are offering their predictions for the retail industry. However, I think it’s important to provide a unique take on the well-tread predictions pieces with five hotly-tipped trends that won’t actually come to pass in 2018 Social commerce becomes the dominant sales channel…
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