Advice
Visit Retail Sector for advice, best practice, how to guides, and top tips for successful retailing, both on the high street and online. Retail Sector is your one-stop-shop for retail news, analysis, interviews, features and advice, keeping you in the picture.
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May- 2018 -22 May
The deadline approaches for GDPR compliance – are you ready?
Unless you’ve been in a media blackspot, you are likely to know that 25 May will mark the arrival of the much anticipated General Data Protection Regulation (GDPR). The introduction of this legislation is the biggest shakeup to data privacy regulations that this country has seen in close to 20…
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21 May
How to motivate your retail staff
Recent CV-Library research has revealed that 84% of retail workers have hit a career ‘slump’, where they felt their work was no longer fulfilling. From the findings, it’s clear that action needs to be taken by employers in this industry to ensure that these feelings don’t affect the wider company.…
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18 May
Retailers Guide to PPC Ad Scheduling
Ad scheduling is not uncommon in the retail sector, and almost all PPC managers will use this tool to their advantage; it allows you to choose specific hours and days of the week that you would like your ads to run. It’s unlikely that you will run your AdWords account…
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17 May
Why retailers should be using an omnichannel strategy to transform customer journeys
The basic principle of an omnichannel strategy is that retailers put customers (not platforms) at the centre of their customer communications. Whatever platform or channel the customers wants to use is just fine. The obvious benefit of this approach is that it creates a unified view of the customer. Customer…
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16 May
The rise of next-generation digital spaces in the retail sector
Imagine that as you enter the airport, there is a personalised message welcoming you, and then further tailored messaging accompanies you throughout your shop, bar and restaurant visits. Then it finally directs you to your departure gate, where you arrive fully informed and having enjoyed a variety of targeted promotions…
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15 May
Five insights to drive momentum in the retail sector
Businesses around the world are in the midst of an intense period of transformation. Not only are consumers taking charge of where, when and how they shop, but the rise of automation is having a profound impact on how businesses engage with their customers. A recent study by Deloitte argues…
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14 May
GDPR: What does it mean for the future of retail?
For many retailers, getting to grips with the best methods of utilising customer data was no easy feat. Brands worked hard to unlock the potential of data to enhance the customer experience making it more unique and personalised. It appeared that many had cracked it too. From adapting their marketing…
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10 May
Five website migration pain points and how to solve them
We’ve listed out five issues below: something you should keep in mind when engaging in any migration. Legacy performance issues being transferred Whilst this isn’t a traditional migration focus, ensuring that you don’t transfer any of the previous websites issues, such as poorly optimised meta data or dead pages, is…
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9 May
Payments: the defining factor in the customer experience
Perfecting the customer experience is a challenge that gives all retailers sleepless nights. After all, according to Barclays, 55% of consumers have abandoned a purchase due to poor service on the high street. Revenues and in many cases, the futures of businesses, are dependent on strong levels of customer satisfaction.…
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Apr- 2018 -27 April
Top 3 reasons retailers might struggle to maintain footfall
In today’s competitive retail environment, driving footfall remains the bedrock of any successful brick-and-mortar store. With more big names announcing store closures since Christmas, getting shoppers through the door and ensuring that a visit converts into a sale has never been more important. What are the top turn offs for…
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