Advice
Visit Retail Sector for advice, best practice, how to guides, and top tips for successful retailing, both on the high street and online. Retail Sector is your one-stop-shop for retail news, analysis, interviews, features and advice, keeping you in the picture.
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May- 2021 -18 May
Why retailers must invest beyond the buy button
Over the past 12 months, retailers have turbocharged their shift to digital. A recent survey by KPMG showed that 67% of decision-makers have accelerated their digital strategies because of Covid-19. These changes come in response to the ever-changing needs of consumers, which have proved harder to predict than ever before.…
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12 May
How to benefit from the forthcoming massive wave of ad spend
The recent IPA Bellwether on marketing budgets in the UK has revealed that 2020 saw a fast paced decrease in spend as the effects of the pandemic naturally hit home. Now, as we continue to emerge from the worst of the effects, their forecasts are that there will be a…
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5 May
Why space is so important to D2C retailers
It seems like there’s a gold rush at the moment for warehouse and fulfilment space as online retailers and direct-to-consumer operators wrestle for every last inch of viable commercial space across the UK. Research by Knight Frank backs this up, with 40 million square foot of new commercial space slated…
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Apr- 2021 -28 April
Unlocking the future of in-store shopping – with our phones
Amazon Fresh still seems surreal (at least for some shoppers, for whom it feels a bit too closely like theft!). It’s a relatively new concept in the UK, with just three Amazon stores live at time of writing. But everything else surrounding the Fresh concept is already second nature, and…
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26 April
Tackling the new user, missed opportunity phenomenon
In a turbulent year, retailers have faced both famine (with retail stores closing) and feast (with the spike in online shopping) as they adapted to the restrictions and opportunities created by Covid-19. Our research shows that in the past 12 months the number of first-time online shoppers has doubled. However,…
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23 April
Getting ready for the post-covid retail boom
From being in the grip of the second wave in a bleak mid-Winter two months ago with so much uncertainty and anxiety there really has been a remarkable turnaround due to the determination of all to fix this situation. A majority of the population have been vaccinated and sunnier days…
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20 April
How retailers can ensure frictionless trade despite Brexit paperwork boom
Despite the promises, both anecdotal and data-backed evidence suggests that the UK’s transition out of the European Union has not been as smoothed as hoped. Official government figures state that exports of goods to the EU fell by 40% in January 2021, with imports dropping 29%. The Federation of Small…
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14 April
A repackaged retail strategy – How FMCG brands are innovating to stay ahead
The FMCG category has been buffeted by unprecedented change over the past year with huge disruption to traditional routes to market and dramatically altered customer behaviour. With consumers stuck at home, brands have been forced to overhaul long-running product distribution strategies and completely rethink marketing plans for product launches. Encouragingly…
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13 April
Eight ways retailers can use TikTok to create a marketing storm
TikTok has come into its own during the pandemic. The social platform has 100 million monthly active users across Europe, according to latest Kantar figures, and was the most downloaded app of 2020. That’s perhaps unsurprising given what we’ve all been living through – our need for light relief has…
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6 April
Offering a positive returns experience for retail consumers
Returns are a well-known pain point for retailers. Today returns are being exasperated by online purchases where vetting product quality is notoriously difficult. This means people are buying multiple items of similar descriptions to check the quality before returning those which aren’t up to scratch. Although this may seem like…
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