Monsoon Accessorize returns to profit

Adena Brands, the parent company of Monsoon Accessorize and East, has revealed that it has returned to profit with a profit before tax of £1m for the year ended 30 August 2025.

Furthermore, the company revealed that its sales grew by 4% to £212m and its EBITDA rose by £10.4m to £8m, up from a loss of £2.4m.

The group stated that its core Accessorize retail business showed solid growth, with positive like-for-likes and successful new store openings, while the Monsoon digital business made significant gains, with more productive digital marketing spend and strong third-party marketplace growth.

It opened 14 new stores in the UK and refitted another eight, meaning that the vast majority of the store portfolio has now been refitted in the past five years.

The group has also now completed a wide-ranging technology upgrade, moving its systems into the cloud, investing in new commercial tools and reinforcing its cyber security.

Nick Stowe, CEO, said: “This is an encouraging performance, despite the many headwinds we have been facing, especially cost pressures and increased taxation. It has been possible thanks to the investment programme in our stores and systems that we have pursued in the past five years, and the dedication and hard work of my colleagues. I would especially like to thank all our customers for their continued support.”

Peter Simon, founder and chairman, added: “Nick and his team have done an excellent job in returning Monsoon Accessorize to profit, despite this tough consumer climate. The uncertainty caused by the delayed Budget, where timing could not be worse for the retail sector, and the continuing threat of further tax rises, have not made our lives any easier.

“As a result, we are taking a cautious approach to investment and hiring, but believe that in the medium term the business will continue to grow and flourish thanks to our unique designs and rich heritage.”