Asda marketing VP departs amid leadership reshuffle
Furthermore, Max Hilliard has been appointed as managing director of Forza and Kober Foods, which is part of Asda’s sourcing division IPL and provides a range of cooked and sliced meats to the business
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Asda has announced that Adam Zavalis, VP marketing has decided to leave the business amid a wider reshuffle of its leadership team.
The supermarket stated that it was planning to recruit a new VP to lead its advertising, social, creative and design teams. Pippa Prain will move into a new SD marketing planning, propositions and operations role on an interim basis, to provide end-to-end strategic leadership and coordination across the function.
The company has also welcomed back Jen England to Asda as interim SD marketing communications, covering Asda advertising, social and design teams.
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Alongside this, the company announced that Andy Newton will join in January as vice president, property, with responsibility for property, estates, acquisitions, and store development. He brings extensive experience from senior property roles at Safeway, Morrisons, and most recently Poundstretcher.
Following his appointment, Jim Townsend will continue in his role as vice president, procurement overseeing goods not for resale strategy, policy and buying. As a result, Geri Hebberd will refocus her role as senior director, strategy.
Furthermore, Max Hilliard has been appointed as managing director of Forza and Kober Foods, which is part of Asda’s sourcing division IPL and provides a range of cooked and sliced meats to the business. The move marks a return for Hilliard who founded the Forza business in 2007.
Following his appointment, Jon Hornby has been appointed as managing director IPL produce manufacturing.
