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Viral beauty label P.Louise has announced plans to open its first permanent retail site at Manchester’s Trafford Palazzo this autumn.
The two-floor, 19,000 sq ft store – called P.Louise City – has been designed as an immersive retail space. It will feature themed interiors, bookable experiences and areas for customers to create digital content.
Paige Louise Williams, founder and chief executive of P.Louise, said: “We have had opportunities to go into retail before but I have always said we’d only do it if we could do it our way.
“This isn’t just shelves and tills, this is a full-blown P.Louise City built by and for our community. It is about creating memorable moments from the second you step through the doors.”
The Trafford Palazzo site will extend the brand’s presence beyond its Stockport headquarters and training academy. While the Stockport base hosts its education and creative work, the new location aims to bring those elements to a wider audience.
Inside the store, visitors will find themed areas including a juice bar, pharmacy, supermarket, make-up education zones and a dance floor. The space will stock the company’s full range of cosmetics, skincare, bodycare and haircare.
Leandra Dwyer, asset manager at Peel Retail and Leisure, added: “The opening of P.Louise’s first permanent flagship store at Trafford Palazzo marks a significant milestone for the brand and a proud moment for our team.
“The bold and immersive retail concept set to launch at P.Louise’s city store aligns seamlessly with the core vision of Trafford Palazzo – to deliver an extraordinary blend of experiential shopping and entertainment.”
