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Aldi announces biggest round of price cuts on fruit and vegetables

Aldi announces biggest round of price cuts on fruit and vegetables

On this episode of Talking Shop, we are joined by Sammy Allanson, Client Partner Lead for the North of England at business change and transformation specialist Sullivan & Stanley. We break down why the North is one of the UK’s most critical retail growth engines - and why conquering it requires deep local credibility rather than superficial corporate visibility exercises.

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Aldi, the UK’s cheapest supermarket, has recently lowered the prices on an extensive range of fruit and veg products.

This week, shoppers can enjoy even lower prices on items including bananas, apples, spinach and courgettes, as well as on a range of specially selected products such as cotton candy grapes. 

The latest price drop, the biggest round of cuts Aldi has announced this year representing around one third of its produce range, has seen 55 items fall by an average of around 11%.

The move is the latest of more than 100 prices that Aldi has cut in the past few months and follows news from Which? confirming Aldi as the UK’s Cheapest Supermarket for the 15th month in a row.

On a basket of goods, Aldi was the cheapest at £65.21, which was £14.30 lower than the most expensive supermarket, Waitrose.

Julie Ashfield, managing director of buying at Aldi UK, said: “Our promise to our customers is that we will always keep our prices as low as possible. We remain fiercely committed to doing that – now and always.

“This latest price drop is part of our efforts to make healthy, high-quality groceries accessible to everyone. That will always be our mission, and it’s why we continue to see shoppers switch to Aldi.”

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