Ted Baker axes 200 jobs amid restructure
Drapers said it understood that the affected positions were made redundant earlier this month
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Ted Baker has reportedly axed around 200 jobs at its head office amid the start of a new outsourcing model, according to Drapers.
Drapers said it understood that the affected positions were made redundant earlier this month, and were seen across departments including sourcing, finance, production, and footwear.
The outsourcing plan comes after Ted Baker was acquired by Reebok owner Authentic Brands Group (ABG) for £211m last October. Following this, ABG outsourced Ted Baker stores and its ecommerce site to retail management business AARC. It will now operate the business in 11 countries across Europe, Middle East and Africa.
ABG also signed an agreement with PDS to lead the retailer’s sourcing and manufacturing. In addition, ABG signed a licensing agreement with Aldo to manufacture Ted Baker footwear, handbags and small leather goods.
Earlier this year, Ted Baker CEO Rachel Osbourne stepped down from her position following the takeover. Former chief financial officer Marc Dench, chief people officer Peter Collyer and commercial and business development director Helen Costello also left the company.
A spokesperson for Authentic Brands Group told Drapers: “Yes, there was a restructure. Through the process less than 15% of Ted Baker [head office] employees were impacted. Neither store nor customer facing employees were affected.”
