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LVMH Moët Hennessy Louis Vuitton is reportedly in talks to sell fashion label Marc Jacobs, in a deal that could be worth around $1bn (£744.7m), according to the Wall Street Journal.
The outlet said the French luxury group has held discussions with several interested parties, including Reebok’s owner Authentic, Bluestar Alliance and WHP Global, which owns Vera Wang.
Sources familiar with the matter told WSJ that while discussions are ongoing, “a deal could be finalised soon”.
Founded in 1984 by fashion designer Marc Jacobs and business partner Robert Duffy, the brand is known for its tote bags and the Daisy fragrance line.
WSJ has learnt that LVMH has been attempting to revive the label, including reducing its product range.
LVMH, controlled by Bernard Arnault, owns other high-end brands such as Dior, Celine, Fendi and Hennessy cognac.
While best known for acquisitions like its $15.8bn (£11.77bn) purchase of Tiffany and Co. in 2021, the group has shown a willingness to divest non-core brands. It previously sold Donna Karan and DKNY in 2016, and more recently exited stakes in Off-White and Stella McCartney.
WSJ reported that during the company’s earnings call on Thursday (24 July 2025), chief financial officer Cécile Cabanis said: “We will not keep brands if we believe they are not a good add-on, or we are not the right operator to operate them.”
LVMH has been contacted for comment.
