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On this episode of Talking Shop we are joined by Phil James, founder and Creative Director of the contemporary heritage clothing brand &SONS. Phil began his career behind the lens as a commercial advertising photographer, working with global brands to hone a distinct visual language. But in 2016, he decided to step out from behind the camera to build a brand of his own.

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Which? has named Aldi as the cheapest UK supermarket for the second consecutive month, with savings of £12.62 compared to the average Big Four basket.

Its research comes as consumers continue to look for ways to cut household costs amid the cost-of-living crisis. 

Which? conducted its monthly Cheapest Supermarket price comparison and looked at the cost of a basket of 47 items, including groceries and household essentials. Aldi was found to be cheapest at £74.23, while the same shopping cost £16.91 more at Morrisons and £12.54 more at Tesco

The independent consumer group’s research also found Aldi to be £25.23 cheaper than the most expensive supermarket, Waitrose, for an equivalent basket of items.  

The full results of the research are as follows: 

Retailer  Average £ 
Aldi  74.23 
Lidl  75.61 
Asda  83.22 
Sainsbury’s  86.27 
Tesco  86.77 
Morrisons  91.14 
Ocado  95.33 
Waitrose  99.46 

 Julie Ashfield, managing director of Buying at Aldi, said: “We know that across the nation many families are finding things tough due to the cost of living crisis. At Aldi, we’re determined to help by keeping costs low and quality high for our customers. We’re thrilled to yet again be named the UK’s cheapest supermarket.” 

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