Co-op rebrands to Co-op26 in bid to ‘spark’ climate conversations

Co-op has announced it has rebranded a small number of stores to Co-op26, in a bid to initiate conversations about climate change.

It revealed the rebranding comes as the UK prepares to host global leaders and changemakers at the COP26 Climate Change conference in Glasgow this weekend.

Six flagship Co-op stores across the UK have rebranded to Co-op26 with exterior signage and window vinyl takeovers to capture the attention of passers’ by. 

According to the retailer, the Co-op26 campaign aims to get people asking questions about how they can impact climate change at a community level.

Co-op will also rebrand across its social channels to Co-op26 for the duration of COP-26.

In addition to the six flagship ‘rebranded’ stores, the retailer said all of Co-op’s 2,600 food stores and 830 funeral care homes will communicate the same in-store messaging via marketing materials.

According to the brand, the Co-op26 campaign celebrates the retailer’s recently announced partnership with ‘Count us In’ which aims to encourage one billion people to take practical steps in their own lives to reduce carbon pollution. 

Steve Murrells, CEO of The Co-op Group, said: “Climate action needs to be truly accessible and inclusive in order to make the difference that’s so urgently needed. 

“Through the launch of the Co-op26 campaign and our partnership with Count us In, we want to grab the attention of communities all across the UK to get them thinking, asking questions and taking action, as well as equip them to use their voice and successfully activate the ‘tell your politician’ pledge.”